Build, maintain, and optimise the full tracking and analytics stack (GTM, GA4, consent mode, enhanced conversions, offline conversions, BigQuery).
Diagnose which growth lever will meaningfully shift performance.
Own attribution, cohort modelling, CAC/LTV forecasting, and revenue insights across the funnel.
Lead all paid media channels (Google, Meta, YouTube, Reddit, etc.) with a focus on high-intent acquisition and efficiency.
Build campaigns end-to-end, from audiences to creative testing, but with a strong emphasis on analytics-driven optimisation rather than surface-level campaign optimisers.
Reallocate budgets dynamically based on real-time performance, funnel data, and experiment learnings.
Run structured experimentation across landing pages, funnels, UX flows, and pricing, rapid A/B tests, multivariate tests, and behavioural experiments.
Partner with Product and Design to improve conversion rates across the full user journey.
Build the experimentation backlog, define hypotheses, measure lift, and codify learnings.
Work with Product, Sales, and Engineering to tell a consistent data story across the business.
Improve user experience through insights-led recommendations, messaging, and funnel diagnostics.
Collaborate with creative teams to guide high-impact concepts based on performance data.
Build processes, ETLs, dashboards, and automation that make performance visible across the company.
Continuously improve data quality, measurement integrity, and analytics depth.

3+ years managing paid acquisition in a B2C or high-volume digital environment, with clear evidence of impact on CAC/LTV.
Deep analytics and martech expertise, strong proficiency in GA4, GTM, consent mode, attribution, Looker Studio, and ideally SQL/BigQuery.
Proven track record in CRO (landing page optimisation, funnel audits, UX experiments, messaging tests).
Hands-on experience building or maintaining a tracking / measurement stack, not just reading reports.
Strong experimentation muscle: designing hypotheses, running A/B tests, interpreting results, and shipping learnings.
Comfortable owning multi-million rand budgets and reallocating spend dynamically based on clear data signals.
Ability to model and explain the “why behind the numbers”, translating cohort curves, confidence intervals, and lift into plain English.
A genuinely hands-on operator who enjoys digging into data, dashboards, analytics tools, and tag configurations as much as running paid media.

Hybrid work: We are a hybrid work organisation offering flexibility on your schedule. Remote working options are available for candidates not in proximity of a HyperionDev Campus
Learn new tech skills: We offer our employees the opportunity to enrol part-time in our Coding Bootcamps.
Join the heart of tech in Africa, Europe and the US: You'll work with the best of the best and rub shoulders with the world leaders in edtech, developer education, and developer assessments. Join one of the most ambitious and highest-performing tech companies in the space, with a management team that draws their former experience from top tech companies.
Life-changing work: Solve real problems that make education and tech careers accessible to those who need it most: you're allowed to brag about it.

Paid Media Lead

Key skills