Head of Growth – Strategy

Role Overview

• Define target industries, segments, and positioning
• Develop a clear, outcome-driven value proposition
• Align messaging across website, proposals, and sales material
• Productise services into structured tiers
• Define per-user, per-month pricing models
• Align offerings with delivery capability and margin
• Design a structured, repeatable sales process
• Define lead stages, qualification criteria, and conversion flow
• Build the foundation for a future BDM to execute
• Establish core marketing channels (LinkedIn, email, partnerships)
• Shift messaging from “IT support” to business outcomes
• Implement and optimise CRM (e.g. HubSpot or equivalent)
• Build visibility into pipeline, forecasting, and performance
• Create scalable processes to support growth

Requirements

• 2-3 years of proven experience building or scaling a B2B services business, ideally within an MSP or technology services environment.
• Strong understanding of recurring revenue models and subscription-based pricing structures.
• Experience in designing go-to-market strategies, service offerings, and commercial frameworks.
• Demonstrated ability to build and implement sales processes and growth systems from the ground up.
• Strategic thinker with the ability to execute practically and drive outcomes.
• Experience working with CRM platforms (e.g. HubSpot or similar) and building pipeline visibility.
• Strong communication and collaboration skills, with the ability to work closely with leadership and cross-functional teams.
• High level of ownership, accountability, and initiative in a growth-focused environment.
• Ability to operate in a build phase with ambiguity and evolving priorities.