Develop and execute the global SDR strategy aligned with Tumodo's revenue goals and market expansion plans
Define the multi-year vision for the SDR function, including team structure, career paths, and specialization
Establish the core KPIs, metrics, and reporting frameworks to measure the health and efficiency of the pipeline generation engine
Recruit, hire, and develop top-tier SDR talent and future SDR managers
Foster a high-performance, coaching-oriented culture
Design and implement comprehensive onboarding, continuous training, and career development programs for the global SDR team
Mentor and manage SDR Team Leads, elevating their leadership and operational capabilities
Audit, redesign, and standardize global lead generation processes from prospecting to qualification and handoff to Sales
Own the tech stack for the SDR function (CRM, enrichment, sequencing, automation, conversation intelligence)
Ensure optimal tool utilization and ROI
Continuously optimize outreach channels (cold call, email, LinkedIn, social), messaging, and segmentation strategies based on data and A/B testing
Provide accurate and forward-looking forecasts of pipeline generation to sales and executive leadership
Conduct deep-dive analysis on conversion rates, activity metrics, and market feedback to identify bottlenecks and opportunities
Translate data insights into actionable strategies to improve lead quality, throughput, and alignment with the sales team
Serve as the key liaison between Marketing, Sales, and Product leadership
Ensure tight SLA alignment on lead definition, follow-up, and feedback loops
Partner with Marketing to develop and refine account-based strategies (ABM) and optimize the lead-to-MQL journey
Represent the SDR function in executive planning meetings, advocating for resources and strategic shifts
Requirements
7+ years in sales development, lead generation, or inside sales, with at least 3+ years in a direct leadership role managing SDR managers or global SDR team (experience in SaaS, B2B, or travel tech is a significant plus)
Demonstrated experience in building, scaling, and optimizing an SDR function from the ground up or transforming an existing one
Expert-level analytical skills with proficiency in CRM analytics (e.g., HubSpot, Salesforce) and sales engagement platforms
Deep expertise in process design, tech stack management, and implementing systems that drive efficiency and scale
Strong verbal and written communication skills in English
Ability to influence stakeholders at all levels, from individual contributors to the C-suite
Proven track record of developing talent, fostering a positive team culture, and driving teams to exceed ambitious targets
Understanding of managing distributed teams and adapting strategies for different regions is highly desirable
Intrinsically motivated by ambitious goals, relentless optimization, and being a key contributor to company growth
Benefits
Opportunity to make a real impact in a global-scale SaaS startup
Flexible, fast-moving team culture
High-visibility role
collaborate closely with the CCO to drive growth and market expansion
Diversity, inclusion, and open collaboration at our core
Equal-opportunity employer fostering a respectful, supportive work environment where everyone can thrive