Director, Social Media

Role Overview

• Develop and execute a global social media strategy aligned with corporate, brand, and revenue objectives.
• Lead and mentor a high-performing social team.
• Partner with Brand, Threat Intelligence, Product Marketing, Tech Evangelism, Demand Generation, Field Marketing, Regional Marketing, Talent Brand, and Investor Relations teams to optimize social content creation and ensure alignment.
• Elevate SentinelOne’s thought leadership in AI and cybersecurity.
• Build executive social programs for key leaders (CEO, CTO, etc.).
• Drive creative storytelling across product launches, threat reports, events, and breaking news.
• Oversee always-on content calendars and rapid-response engagement for key AI and cybersecurity moments.
• Own KPIs including engagement, share of voice, audience growth, and marketing-influenced pipeline.
• Lead brand objectives side of paid social investment strategy and optimization.
• Report on key social metrics to marketing and company leadership.
• Grow and nurture a community of security practitioners, SentinelOne customers and partners, security researchers, AI and cyber influencers, and investors.
• Enlist and empower employees, executives, and partners to amplify news, content, and accolades.
• Provide crisis communications support with real-time monitoring and community engagement.
• Continually test emerging platforms, channels, new formats, and AI-enabled content tools.
• Continuously refine creative and copy based on performance data and platform evolution.
• Lead, mentor, and manage a team of social media professionals, fostering a collaborative and high-performance culture.
• Oversee the recruitment, development, and retention of top talent.

Requirements

• 10+ years of experience in corporate social media.
• 5+ years leading teams in B2B technology.
• AI and/or cybersecurity experience strongly preferred.
• Proven experience driving measurable business outcomes from social media.
• Deep expertise in LinkedIn and enterprise-focused channels.
• Strong executive presence and experience advising C-level leaders.
• Analytical mindset with experience using social listening and analytics platforms.
• Exceptional writing and storytelling skills.
• Experience managing agency partners and global programs.
• Experience supporting public company communications.
• Familiarity with crisis response in high-visibility industries.

Tech Stack

• Cyber Security

Benefits

• Medical, Vision, Dental, 401(k), Commuter, Health and Dependent FSA.
• Unlimited PTO.
• Industry-leading gender-neutral parental leave.
• Paid company holidays.
• Paid sick time.
• Employee stock purchase program.
• Disability and life insurance.
• Employee assistance program.
• Gym membership reimbursement.
• Cell phone reimbursement.
• Numerous company-sponsored events including regular happy hours and team-building events.