Develop and produce key marketing assets (presentations, articles, thought leaders, webinars, case studies, product datasheets / solutions guides, web pages, emails, and videos)
Create clear briefs and work closely with internal teams and external agencies to ensure deliverables meet objectives
Optimize content for discoverability and performance
Act as the primary editor across vertical content
Review and elevate AI-generated writing
Translate product features and capabilities into clear, compelling use cases
Script and storyboard video assets
Manage the editorial calendar and coordinate content development across stakeholders
Monitor content and campaign performance (KPIs) and make adjustments to improve effectiveness

Strong B2B content marketing experience in the technology sector
Experience marketing to IT decision-makers in Government, Healthcare, and/or Education (K-12 or Higher Ed)
Strong writing, editing, and storytelling skills
Experience shaping and refining content across formats (written, video, digital)
Familiarity with AI-assisted content workflows
Strong collaboration skills across cross-functional teams and external partners
Highly organized with strong project management capabilities
Analytical mindset with the ability to measure and optimize content performance
Creative problem solver with an entrepreneurial mindset
Track record of delivering impactful marketing results
Willingness to travel up to 15%
Bachelor’s degree preferred or equivalent industry experience.

Content Marketing Lead – Industry Verticals

Key skills