About this role
Role Overview
- Build relationships with Indian associations, professional networks, student bodies, and cultural groups in the UK & EU.
- Engage with high-density Indian hubs (London, Leicester, Birmingham, Glasgow, Leeds, Edinburgh)
- Promote referral campaigns and structured adoption programs within diaspora clusters
- Create localized content aligned with the India narrative (“Maximise Every Rupee”, UPI speed, fixed-fee transparency)
- Build and manage presence in community WhatsApp groups, LinkedIn groups, Telegram channels, and diaspora forums
- Partner with Indian business owners (retail stores, grocery chains, telecom shops, travel agencies) for offline activation
- Collect structured feedback from the community and share insights with Product & Growth teams
- Support new users in onboarding and first-transfer completion
Requirements
- Fluent in English and Hindi + at least one Indian regional language (Punjabi / Gujarati / Tamil preferred)
- Strong understanding of Indian diaspora dynamics in the UK & EU
- Experience in community management, grassroots marketing, or diaspora engagement
- Entrepreneurial mindset
- able to build networks from scratch
- Comfortable working independently and reporting measurable outcomes
Benefits
- Competitive salary
- Benefits
- Flexible work arrangements