Own the commercial outcome of PR, Brand and Partnerships: branded search growth, new-market awareness, contribution to organic revenue
Lead a team of two: a PR and Copy Specialist and a Content Specialist
Set priorities, run the cadence, raise the bar
Get the fundamentals right first: press releases, editorial direction, brand storytelling
Partner with merchandising on house-brand collections with high quality influencers, designers, and cultural figures
Run our Brand Ambassador programme: real ambassadors with real reach
Build a diversified earned media footprint that drives branded demand
Drive partnerships: sports RX, smart eyewear, community sports teams, NGO tie-ups, cultural institutions
Make us heard everywhere: podcasts, Reddit, LinkedIn, newspapers, TV
Work hand in hand with our Social and Influencer lead to convert influencer reach into branded search lift
Run the editorial engine week-to-week
Track AI search visibility and shape PR and mentions
Run disciplined experiments on formats, hooks, and distribution

6+ years hands-on experience running PR, Brand Marketing, or Partnerships at a recognised consumer, fashion, or lifestyle e-commerce brand, with direct ownership of commercial outcomes
Proven track record of macro collabs, brand partnerships, or licensing wins you can point to by name
Proven track record of building partnership programmes (sports, NGO, community, cultural) that drove brand awareness and demand
Proven track record placing tier-1 media coverage in fashion, lifestyle, or business publications
Comfortable working with merchandising and product teams on branded collaborations and collections launches
Strong commercial acumen
Experience integrating PR with influencer and social to drive brand awareness and branded search
Experience managing a small in-house team

Global Brand, PR and Partnerships Manager

Key skills