Digital Advertising Manager

Role Overview

• Own and manage Amazon Ads strategy and execution across Amazon US and Amazon Canada
• Build, launch, and optimize Sponsored Products, Sponsored Brands, Sponsored Display, and emerging Amazon ad formats to drive Toniebox adoption and ecosystem growth
• Develop campaign structures based on customer intent, audience segments, and acquisition goals, while maintaining Amazon Ads best practices across targeting, bidding, and budget management
• Manage budgets, bids, and targeting to maximize customer acquisition, install base growth, and long-term advertising efficiency
• Ensure campaigns are structured to support both Toniebox acquisition and ongoing ecosystem engagement (content, accessories, and repeat purchase behavior)
• Lead structured testing across keywords, audiences, creative formats, and campaign structures to improve customer acquisition and advertising effectiveness
• Continuously refine targeting and messaging to better align with specific customer segments, including parents, gift buyers, and returning Tonies households
• Partner closely with Creative and Marketing teams to develop and test Amazon-specific creative that improves customer engagement and conversion
• Maintain strong operational campaign management, ensuring campaigns are properly structured, optimized, and aligned with business priorities
• Own Amazon advertising strategy and execution for Prime Day, Prime Big Deal Days, and Q4
• Align advertising strategies with customer seasonal behavior, gifting moments, and major product launches
• Actively manage campaigns during peak periods to maximize Toniebox adoption, revenue, and advertising efficiency
• Partner with Marketplace, Operations, and Marketing teams to ensure advertising aligns with inventory, promotions, and demand forecasts
• Conduct post-event performance analysis and apply learnings to improve future Amazon advertising strategies
• Guide daily, weekly, and monthly budget allocation across campaigns and tactics
• Serve as the internal subject-matter expert on Amazon advertising best practices
• Prepare weekly and monthly performance reporting across US and CA
• Analyze category and competitive trends, total sales impact, and advertising efficiency
• Perform competitive benchmarking across the product portfolio
• Translate performance data into clear insights and recommendations for leadership

Requirements

• 5+ years of hands-on Amazon Ads experience
• Proven success driving customer acquisition and growth through Amazon Ads (full understanding of TaCos, ROAS, ToS and such….)
• Experience building and optimizing campaigns using keyword targeting, audience targeting, and creative testing
• Strong understanding of Amazon Ads platform mechanics and performance optimization techniques
• Ability to balance hands-on campaign management with strategic thinking focused on customer growth and brand development
• Highly collaborative, proactive, and comfortable working cross-functionally with Creative, Marketing, and Marketplace teams
• Amazon US experience required; Amazon Canada experience strongly preferred.

Benefits

• Health insurance
• Paid time off
• Professional development opportunities