Digital Marketing Manager [209666]

Skill is a company that connects top talent with major brands, and they are seeking a Digital Marketing and Social Media Manager to lead their marketing initiatives. The role involves developing digital marketing strategies, managing external agency communications, and executing innovative marketing campaigns while analyzing performance metrics.

Responsibilities:

• Develop and lead all digital marketing initiatives, encompassing B2C engagement, email marketing, and social media presence
• Manage communication with external agencies, tracking and ensuring the success of all digital marketing efforts
• Organize and execute innovative product and brand marketing campaigns, including consumer initiatives, events, and brand activations
• Create compelling marketing and social media content, ensuring strong alignment with the overall brand strategy and communications calendar
• Track, analyze, and report on marketing performance and opportunities using analytics platforms and data tools, providing weekly and monthly insights on campaign efforts and sales metrics
• Design engaging content for email campaigns, newsletters, and social media channels
• Develop and execute social media advertising campaigns across various platforms, facilitating and measuring their effectiveness
• Establish and analyze key performance indicators (KPIs) to determine campaign ROI, translating data into actionable recommendations for social media, content marketing, SEO, SEM, and social advertising strategies
• Segment email lists and tailor campaign collateral based on market insights and customer personas
• Manage all website content in collaboration with internal design, e-commerce, IT teams, and external partners
• Conduct internal and external market research on product lines, sales trends, competitors, industries, and trade shows, monitoring competitive landscapes and perceptions
• Craft new product descriptions and compelling verbiage for both B2B and B2C platforms
• Plan and lead a comprehensive content strategy aimed at customer acquisition and retention, inspiring and informing current and future customers to grow brand share of voice
• Provide support to the sales team, assisting with lead generation, product launches, promotions, and other sales-related functions
• Develop captivating social media imagery and videos, including lifestyle photography, fun content design, and conceptualizing future visual assets
• Create and manage a PR and social media outreach list of potential influencers, media outlets, and bloggers to foster valuable relationships
• Research and assist in identifying PR opportunities for sponsorships and brand visibility
• Research, write, and edit diverse communication materials, including press releases, marketing collateral, website content, corporate communications, e-blasts, brochures, newsletters, and promotional content
• Continuously develop digital marketing expertise through experience and maintaining certifications in Google Ads, SEO, and other relevant channels
• Provide creative and engaging design work for email and social media campaigns
• Comfortably stage and photograph incoming products, becoming a subject matter expert on product features
• Research new marketing tools, concepts, and audience preferences, staying abreast of current trends
• Brainstorm and develop ideas for creative marketing campaigns and suggest new ways to attract prospective customers
• Manage marketing spend and budget in partnership with leadership
• Assist various departments with day-to-day functions to support overall business objectives

Requirements:

• 5+ years of experience in marketing, with a strong focus on digital marketing and social media
• Demonstrated ability to translate technical specifications into tangible end-user benefits
• Proven track record of producing strategic and measurable short and long-term marketing plans
• Experience with design software for creating emails and other graphics, or a strong willingness to learn
• Proficient knowledge of Google Analytics and Google Ads
• Solid writing, interpersonal skills, and an aptitude for numbers and data analysis
• Strong project management and organizational skills
• Proficiency in using social media tools and email service provider (ESP) platforms, including Mailchimp, Facebook, Instagram, and LinkedIn
• Excellent content marketing, writing, editing (photo/video/text), presentation, and communication skills
• A 'big picture' thinker with an analytical and results-oriented mindset
• Creative problem-solver with a keen eye for graphic design and relevant market trends
• Strong relationship-builder, self-starter, and team player capable of working independently
• Excellent communication skills, both written and verbal
• Hands-on experience with technical aspects of web development
• Enthusiasm for stationery and lifestyle products
• Familiarity with major e-commerce marketplace programs
• Experience launching new products