Digital Marketing Manager

Connective Web Design is a web design, branding, and marketing agency seeking a digital marketing manager with expertise in SEO, paid search, and paid social. The role involves managing digital marketing campaigns, developing strategies, executing plans, and reporting results while collaborating with clients and junior team members.

Responsibilities:

• Manage digital marketing campaigns across a portfolio of clients
• Develop the plan, execute the work, and report on the results
• Conduct keyword research, technical audits, search term reports, ad copy split tests, Meta campaign builds, content briefs, WordPress edits, and conversion tracking in Google Tag Manager
• Run marketing meetings, present reporting, and talk through strategy with clients
• Spot expansion opportunities and build cases together with account managers
• Diagnose underperforming campaigns, develop fixes, and present to clients
• Manage project work inside Asana, track time in Toggl, and communicate proactively via Slack

Requirements:

• 7+ years of hands-on digital marketing experience with strong depth across SEO, paid search, and paid social
• Agency experience strongly preferred
• Proven strategy and execution experience across Google Ads, Meta Ads, and at least one additional paid social platform
• Comfortable working in WordPress and collaborating with developers on implementation
• Strong working knowledge of GA4, Google Tag Manager, and Google Search Console
• Experience managing client relationships directly and presenting campaign performance with clear recommendations
• Ability to speak to specific campaigns where you improved performance with measurable results
• Solid understanding of content marketing and how it supports SEO strategy
• Experience setting up conversion tracking, running split tests, managing budgets, and building reporting clients can actually understand
• Experience with Ahrefs, Screaming Frog, or similar SEO toolsets
• Link acquisition experience
• Offline conversion tracking for paid search
• Sitemap planning and technical collaboration with web developers
• Familiarity with email marketing strategy
• Understanding of AI visibility and search behavior shifts
• Experience using Asana, Google Workspace, Slack, and Toggl
• A degree is not required if your experience and results tell the story