Junior Marketing Analyst – Comms

Role Overview

• Build, launch, and iterate on campaigns and canvases in Braze across email, push, SMS, and in-app channels.
• Audit existing consumer journeys to identify engagement gaps, drop-off points, and missed messaging opportunities.
• Develop segmentation strategies and personalized comms that improve activation, engagement, and retention.
• Support A/B test design, execution, and readout — translating results into clear, actionable recommendations.
• Maintain performance dashboards and reporting frameworks that make campaign data interpretable for the broader marketing team.
• Track KPIs including DAU, ARPDAU, LTV per user, open rates, click rates, and conversion, and surface insights tied to those metrics.
• Effectively manage our marketing CRM tool to drive new and innovative use cases that can be shared across the team.
• Write SQL queries to investigate issues and campaign results using internal data.
• Identify opportunities to apply AI tools and automation across marketing workflows from copy generation to campaign QA to performance analysis.
• Build and iterate on tools, templates, and agents that reduce manual effort and improve output consistency.
• Stay current on emerging AI/automation capabilities and bring concrete recommendations for how they can be applied within Sezzle's marketing stack.
• Partner with marketing, product, data, and engineering teams to align on tooling decisions and ensure smooth implementation.
• Serve as a connector between technical teams and marketing stakeholders, translating requirements in both directions.
• Facilitate adoption of new tools and workflows by developing documentation, training materials, and hands-on support for team members.
• Identify and flag integration risks early; bring concrete mitigation recommendations.

Requirements

• Hands-on experience building or implementing AI tools, agents, and automation in a professional setting.
• Strong analytical skills, comfortable working with data, running queries, and presenting findings with context.
• Experience in consumer marketing operations, CRM platforms (Braze or similar), or marketing technology stacks; Braze experience is a plus.
• Ability to identify process inefficiencies and develop structured, scalable solutions.
• Excellent written and verbal communication skills, and you can explain technical concepts clearly to non-technical teammates.
• Basic project management skills; organized, proactive, and reliable with deadlines.
• Experience with segmentation, A/B testing, and performance reporting.
• Strong experience in data visualization tools and SQL.
• Ability to prioritize and manage multiple tasks simultaneously.
• Background in computer science, analytics, engineering, AI, and/or related fields.

Tech Stack

• SQL

Benefits

• Professional development opportunities
• Flexible work schedule
• Remote work options