Key skills
Leadership
About this role
Role Overview
- Translate seasonal category strategy, insights, and priorities into clear, actionable Integrated GTM briefs across global and regional/channel needs.
- Define campaign objectives, target audiences, success metrics, and KPIs in alignment with business goals.
- Lead seasonal and campaign kickoff meetings to align Strategy, Brand Communications, Creative, and Regional teams.
- Facilitate cross-functional input, decision-making, and alignment throughout the briefing process.
- Lead development and management of the integrated GTM calendar and cross-functional workback plan from brief through launch, in partnership with Program Management.
- Partner with Regional Marketing teams to incorporate local market needs, channel strategies, and activation requirements into global plans.
Requirements
- Bachelor's Degree in Business Administration, Marketing, Communications, or related field required.
- Six (6) to eight (8) years experience in integrated marketing/brand programs (footwear/apparel/consumer preferred) with proven cross-functional leadership without authority.
Benefits
- Health insurance
- Retirement plans
- Paid time off
- Flexible work arrangements
- Professional development opportunities