Senior Product Marketing Manager – Market Intelligence

Role Overview

• Design and run a structured, repeatable Voice of the Customer research program spanning payers, providers, and government/public health segments
• Conduct 1:1 qualitative interviews, field conversations, and listening sessions with current customers, prospects, and industry stakeholders to surface unmet needs, market gaps, and emerging segment opportunities.
• Broker and maintain an ongoing feedback loop between market conversations and internal Marketing and Product teams
• Produce semi-annual Market Intelligence reports that surface trends, white space, competitive signals, and emerging segment opportunities
• Own the creation and maintenance of Source of Truth (SoT) documents for key market segments, competitive landscape, and customer insight — integrated into Smile's AI-in-the-loop marketing intelligence workflow
• Identify, define, and maintain User and Buyer personas across Smile's core market segments
• Synthesize qualitative market insights into quantifiable evidence that can support strategic and investment decisions
• Translate market intelligence into structured inputs — including business cases, opportunity assessments, and segment-level insights — that Marketing uses to inform and influence product roadmap conversations
• Partner with Smile's product team through Marketing's existing working relationship, ensuring the 'why behind the what' is grounded in real market evidence
• Identify emerging regulatory requirements, international market signals, and niche clinical data needs that represent potential growth opportunities
• Work within Smile's Claude Enterprise environment as a core contributor to Marketing's AI-in-the-loop intelligence process
• Leverage AI tooling to accelerate the synthesis, formatting, and distribution of market insights and downstream marketing artifacts

Requirements

• 8+ years in Product Marketing, Market Intelligence, or a related upstream/innovation function within SaaS, Healthcare IT, or a related domain
• Post-secondary education in Marketing, Business or related field and/or equivalent work experience.
• Demonstrated experience designing or formalizing a VOC or market research program — not just participating in one
• Track record of translating qualitative market insight into structured business cases, personas, or strategic recommendations
• Familiarity with the health data and interoperability landscape — including payer, provider, and government/public health segments
• Working knowledge of health data standards (HL7 FHIR) is a meaningful advantage; intellectual curiosity about these topics is a baseline requirement
• Ability to hold a credible conversation with clinical, technical, and commercial stakeholders — and know which language to use with whom
• Demonstrated expert in field research: comfortable initiating and sustaining 1:1 conversations with senior external stakeholders.

Benefits

• Remote Work Environment
• Flexible Time Away From Work Policy including PTO, Personal and Sick Days
• Competitive Salary and Health/Medical Benefits
• RRSP/TFSA/401K Employee Contribution
• Life and Disability
• Employee Assistance Program
• FHIR Study Program and Skillsoft Learning
• Super HAPI Fun Club