Paid Campaign Management: Plan, launch, and optimize paid advertising campaigns across platforms such as Google Ads, Bing Ads, and Display Networks to achieve defined performance goals.
Budget & Bidding Optimization: Manage bid strategies, budget allocation, and ad placements to maximize return on investment (ROI).
Performance Analysis: Monitor and analyze key performance metrics. Deliver actionable insights and recommendations to improve results and align campaigns with broader business objectives.
Revenue Tracking: Collaborate with our CRM team to accurately track campaign-driven revenue and profitability.
Pixel & Tag Implementation: Work with analytics partners to ensure proper setup and functioning of advertising pixels and conversion tracking tools.
Landing Page Development: Build and optimize landing pages using Unbounce to support campaign goals and enhance user experience.
Team Collaboration: Foster a collaborative environment that supports knowledge sharing and encourages the professional development of team members.
Cross-Functional Alignment: Collaborate with SEO, creative, and technical teams to ensure cohesive and effective execution of campaign strategies.
Industry Awareness: Stay current on industry trends, platform updates, and digital advertising best practices to drive ongoing performance improvements.
Continuous Learning: Engage in professional development opportunities and contribute learnings to the team to support collective growth.

Minimum of 3+ years of experience in paid search advertising
Proven success in managing paid campaigns across major digital advertising platforms (e.g., Google Ads, Bing Ads)
Strong analytical skills with a data-driven mindset; advanced proficiency in spreadsheets.
Experience with web analytics tools, including Google Analytics and Google Tag Manager (GTM) is a plus.
Experience building landing pages in Unbounce or similar tools; knowledge of web design best practices is a plus.
Experience working with CRMs such as ServiceTitan is a plus.
Familiarity with AI tools for campaign building and optimization is a plus.

Paid Search Analyst

Key skills