Design and implement comprehensive lifecycle programs (onboarding, activation, engagement, retention, advocacy) for Engine's core travel platform, including journeys that drive deeper adoption of platform features at the right moment.
Create delightful, data-informed user journeys that guide customers from initial signup through power user adoption.
Build a rigorous testing framework to validate messaging, timing, channel mix, and segmentation strategies.
Partner closely with Product Managers and Product Leads to align lifecycle programs with product priorities and feature releases.
Independently build and launch lifecycle campaigns in Customer.io (or equivalent platform).
Own ongoing cohort behavior, identify drop-off points, and translate data into actionable insights that improve product metrics (activation rate, feature adoption, retention).
Write and iterate compelling, on-brand emails and in-product messages that drive action.
Determine the right mix of email, in-product messaging, and other channels to reach users at the right moment with the right message.

4+ years in lifecycle, CRM, or growth marketing roles with proven success driving product adoption and retention metrics.
Strong analytical skills with experience using Looker, Snowflake, or similar tools.
Exceptional copywriting skills for emails, in-product messages, and user-facing content.
Experience working closely with Product teams, influencing roadmaps, and taking ownership of product outcome metrics, not just marketing metrics.
Hands-on experience with Customer.io (or similar platforms like Iterable, Braze), Salesforce, and analytics tools.
Track record of building and running structured A/B tests, analyzing results, and iterating based on data.
Deep understanding of user intent and behavior. Ability to design journeys that feel helpful rather than interruptive.

Competitive base pay tied to role and experience, with opportunities for bonuses, commissions, and equity.
Check out our full list at engine.com/culture.
Different roles have different needs in terms of the environments that drive success which is why we have a hybrid-hub model. Whether you are in one of our amazing offices or fully remote, we’ll make sure you have what you need to succeed.

Lifecycle Marketing Manager

Key skills