Marketing Manager B2B

Strategic Risk Solutions (SRS) is the world’s largest independent insurance company manager, specializing in the design and management of captive insurance entities. They are seeking a B2B Marketing Manager to enhance the firm’s marketing activities, provide guidance to Marketing Associates, and lead various branding and promotional initiatives.

Responsibilities:

• Monitor and curate visual and verbal brand standards across all global divisions to ensure a unified market presence
• Manage the application of brand logos, typography, and graphic elements across all corporate touchpoints
• Lead all design projects and interface with internal/external resources to deliver compelling visual and copywriting elements
• Support cross-functional teams with their event and client meeting needs to ensure consistent high-quality experiences, from event planning to CRM support
• Design and update high-impact sales materials, including capabilities decks and business unit-specific presentations
• Supply strong brand level communication elements to be used in RFPs
• Convert complex captive insurance concepts into clear, executive-ready narratives for case studies and white papers
• Manage production of video elements for social media, webinars, interviews, brand
• Develop infographics and diagrams that illustrate SRS’s captive structures and global reach for use in client-facing materials and on social media
• Examine competitive and marketplace trends and make strategic recommendations on content topics and expressions to position SRS as thought leader
• Create suite of event ready branded materials, including booth creative, pamphlets, CRM outreach pre/post event, and promotional social media materials
• Support the transition of HubSpot into a strategic "CRM Hub," focusing on generating compelling and action-oriented emails with lead attribution and ROI reporting
• Manage content updates for the SRS website and microsites to ensure technical accuracy and SEO/GEO alignment, optimizing for new business outcomes
• Lead oversight of SRS LinkedIn page content strategy, page and mailbox, driving content planning, measuring success metrics and optimizing against key KPIs
• Develop SRS paid media strategy for website and B2B lead gen
• Oversee the digital asset management system to ensure global teams have real-time access to approved marketing materials
• Lead relationships with external agencies and contractor support team
• Coordinate the development and distribution of highly engaging content that elevates SRS leadership status and awareness among key stakeholders
• Assist on SRS’s public relations initiatives including the writing and distribution of press releases, award submissions, managing media contacts and interview opportunities
• Support the CMO in managing relationships with trade media and coordinating executive interviews or quotes

Requirements:

• 5-7 years prior marketing experience with a B2B focus
• Experience mentoring and supervising junior team members
• Experience with CRM systems (HubSpot), and managing email marketing applications
• Experience managing and optimizing B2B Social Media platforms (LinkedIn)
• BA/BS degree in marketing, communications, or equivalent field
• Proficient with MS Office suite, Adobe creative suite
• Strong communications and writing skills for developing effective, professional, and creative messaging
• Detail-oriented with the ability to manage multiple marketing activities and campaigns simultaneously
• Self-manager with motivation to perform at a high level in a remote work environment
• Familiarity with AI tools for copywriting, content generation and research
• Paid media experience (LinkedIn, Google)
• SEO, GEO website optimization experience
• Knowledge of captive insurance or related insurance services
• Experience with project management software (ClickUp, Loopio)
• Familiarity working within financial and/or regulatory environments