Campaign Content Strategist

Salesforce is the #1 AI CRM, where innovation drives customer success. The Campaign Content Strategist will lead content strategy and execution for global campaigns, focusing on creating impactful narratives and utilizing AI to enhance content production and optimization.

Responsibilities:

• Own end-to-end content strategy for global campaigns: define the core story, the content architecture, and the asset mix required to bring it to life across the funnel
• Bring to life the central narrative for each campaign and ensure every asset, across every channel, reinforces that story in a clear, connected, audience-first way
• Use research, audience insights, and performance data to shape content direction — ensuring campaigns resonate with the right people, reflect real customer needs, and drive outcomes
• Champion a customer-first approach that balances business priorities with what audiences actually want to hear
• Write, shape, and oversee the production of high-impact campaign content — from narrative frameworks and messaging guides to hero copy and key asset copy across web, email, paid, and social
• Turn complex product and solution stories into clear, compelling, audience-first content that performs across the full customer journey
• Partner with Creative and channel teams to adapt core content into channel-native formats, protecting quality and consistency as campaigns scale
• Treat AI as core to the craft, not a side project. Design, test, and scale AI-powered capabilities for advancing content marketing
• Build and maintain prompt libraries, content templates, Skills, and agentic workflows that lift the whole team's output — while protecting brand voice, quality, and accuracy
• Find the real bottlenecks in the content lifecycle — briefing, drafting, review, adaptation, reporting — and lead the change management to solve them with AI
• Pilot emerging AI tools as well as effectively use established tools Slackbot, Gemini, NotebookLM, Writer, ChatGPT, and Claude — and codify what works into practices the team can reuse and build on
• Set the bar for AI-assisted content: clear guardrails, thoughtful review standards, and strong points of view on sourcing, fact-checking, and brand safety
• Build integrated content strategies that map to the full customer journey — not just individual channels — so campaigns land as cohesive experiences
• Develop purposeful content plans by funnel stage, audience signal, and intent, with a sharp eye on performance and user experience
• Spot opportunities to innovate, pilot, and test new content formats, storytelling approaches, and AI-powered experiences that raise the ceiling on campaign engagement and impact
• Serve as the connective thread across Creative, Product Marketing, and channel teams — driving alignment on messaging goals, content priorities, and customer experience
• Proactively shape campaign briefs with clear input on messaging hierarchy, content types, audiences, and channel considerations
• Help define and evolve best practices across functional teams (Email, Web, Paid, Social, etc.) to deliver consistency, quality, and innovation — including shared standards for AI-assisted content
• Monitor content performance across assets and channels and lead strategic iteration grounded in real engagement data and audience signals
• Use AI to accelerate the test-and-learn loop — generating variants, surfacing patterns, and turning insight into the next round of content faster than is possible manually