Campaign Content Strategist

Role Overview

• Own end-to-end content strategy for global campaigns: define the core story, the content architecture, and the asset mix required to bring it to life across the funnel.
• Bring to life the central narrative for each campaign and ensure every asset, across every channel, reinforces that story in a clear, connected, audience-first way.
• Use research, audience insights, and performance data to shape content direction — ensuring campaigns resonate with the right people, reflect real customer needs, and drive outcomes.
• Champion a customer-first approach that balances business priorities with what audiences actually want to hear.
• Write, shape, and oversee the production of high-impact campaign content — from narrative frameworks and messaging guides to hero copy and key asset copy across web, email, paid, and social.
• Partner with Creative and channel teams to adapt core content into channel-native formats, protecting quality and consistency as campaigns scale.
• Treat AI as core to the craft, not a side project. Design, test, and scale AI-powered capabilities for advancing content marketing.
• Build and maintain prompt libraries, content templates, Skills, and agentic workflows that lift the whole team's output — while protecting brand voice, quality, and accuracy.
• Monitor content performance across assets and channels and lead strategic iteration grounded in real engagement data and audience signals.
• Use AI to accelerate the test-and-learn loop — generating variants, surfacing patterns, and turning insight into the next round of content faster than is possible manually.

Requirements

• 5–8 years in content strategy, editorial planning, or integrated marketing, with substantial hands-on content creation experience and a portfolio that speaks for itself.
• Strong background in B2B messaging, campaign storytelling, and cross-channel content development.
• Demonstrated, hands-on experience using AI tools (e.g., Gemini, NotebookLM, Writer, ChatGPT, Claude, or similar) to produce, personalize, and optimize marketing content — real work shipped, not just experimentation.
• Experience building repeatable AI workflows, and a clear point of view on where AI does and doesn't belong in the content process.
• Proven ability to collaborate across Product Marketing, Creative, and functional teams in a matrixed environment.
• Experience briefing creative teams and grounding content in genuine customer and market insight.
• A knack for turning complex ideas into clear, audience-first messaging that people actually want to read.
• A bias toward action and experimentation — energized by fast-paced environments where the playbook is still being written.

Benefits

• time off programs
• medical
• dental
• vision
• mental health support
• paid parental leave
• life and disability insurance
• 401(k)
• employee stock purchasing program