You will be part of the new phase of Product Marketing, which is now positioned as the central intelligence hub of our Go-to-Market strategy.
The Product Marketing structure you will work in operates as a strategic hub between Sales and Marketing, turning the product into a real revenue-generating lever.
Your role will be to operate within a multi-product ecosystem, ensuring that the added value of our platform is perceived by the market in an integrated way.
The challenge of this position is to give the product a voice within our Branding and Demand Generation campaigns.

Proven professional experience in Product Marketing with a focus on positioning and message creation;
Experience in the B2B SaaS market with an understanding of acquisition, retention, and expansion dynamics;
Strong skills in building value propositions, strategic positioning, and narratives oriented toward demand and revenue generation;
Experience with funnel analysis and interpretation of performance metrics, connecting marketing activities to tangible business results;
Applied knowledge of Artificial Intelligence to optimize processes, increase productivity, and support decision-making.

Holistic Well-being: We take care of those who drive progress. We pursue the holistic well-being of every team member through initiatives and benefits that enable self-care resources across five pillars: Emotional, Financial, Physical, Occupational, and Social.
Diversity and Belonging: Diversity makes us stronger. We actively promote inclusion and belonging, ensuring that TOTVS is a place where you can be yourself.

Product Marketing Specialist

Key skills