Partner with Product Managers to align new features with market needs and translate them into compelling value propositions.
Develop core messaging frameworks, content, and narratives that power campaigns, ensure consistent storytelling across channels, and incorporate customer stories and proof points.
Continuously refine and adapt product messaging based on market feedback, performance data, and evolving product capabilities.
Own and execute go-to-market plans including launch coordination and partner with digital marketing manager on post-launch optimization activities.
Collaborate with Sales Enablement and Customer Operations by equipping them with the narrative & materials needed to support their internal training and execution.
Complete competitive research regularly and provide insights to Product, Growth Marketing, Customer Experience and Sales departments to support product development, enhance marketing efforts, and refine sales conversations.

6–10 years of experience in product marketing or related roles (B2B SaaS preferred).
Deep knowledge of B2B SaaS product marketing, including positioning, messaging, competitive differentiation, and how these impact revenue outcomes such as pipeline, win rates, and retention.
Strong strategic thinking grounded in market research, customer insights, and data analysis, with the ability to independently identify market opportunities and refine strategy.
Ability to thrive in a collaborative, fast-moving environment.
Demonstrated experience launching product marketing initiatives that drive growth by influencing pipeline generation, win rates, product adoption, and retention, with a strong focus on defining and tracking key metrics.
Experience conducting market research, customer insights work, and building or using competitive intelligence to inform strategy and positioning.
University degree in Marketing, Business, or a related discipline required.
Willingness to travel occasionally; valid passport with no travel restrictions (Canada/USA; Vietnam if required).

Unlimited paid time off – yeah, you read that right! We trust our employees to build their own version of balance so they can feel rejuvenated to bring their best every day.
Retirement savings support – we invest in your future with RRSP/401(k) matching at 100% up to 3%, because long-term security matters just as much as day-to-day balance.
Health benefits – this includes medical, dental, and vision options, life & disability insurance, & paid maternity and parental leave.
Hybrid flexibility – we value the collaboration, mentorship and learning that come from physically working next to one another, as well as the benefits that remote work can offer.
Work-life balance – this is supported by the fact that more than 90% of current employees agree that their leader supports their wellbeing.
An inclusive workplace – women account for 53% of our employees and 58% of people leaders.
Participation in our equity program – we’d love for you to share in MealSuite's success as we continue to grow!
Opportunities for career development and advancement – we support our employees in pursuing and achieving their professional goals.
Purposeful work with a positive community impact – more than 90% of our North American employees agree that the company’s purpose aligns with their personal values. Learn more about our values at mealsuite.com/careers.

Product Marketing Manager

Key skills