Key skills
Partner Marketing StrategyB2B Demand GenerationIntegrated Campaign ManagementSegment MarketingMarketing AutomationSalesforceReporting ToolsPowerBITableauABM Orchestration Tools6SenseSendosoData ToolsD&BZoomInfoAI TechnologiesAICollaborationSales
About this role
Avalara is an AI-first company seeking a Senior Partner Marketing Manager to lead marketing strategies that drive pipeline and revenue growth with partners. The role involves overseeing integrated multi-channel campaigns, collaborating with various teams, and optimizing campaigns using data and AI tools.
Responsibilities:
- You will oversee the strategy, design, and execution of integrated multi-channel campaigns including ABM, outbound, inbound, nurture, and partner enablement to accelerate acquisition and expansion with important partners
- You will collaborate with Partner Management to define joint value propositions and deliver co-marketing programs that expand reach and influence
- You will align with Field Marketing on marquee and in-region events to strengthen brand awareness and drive pipeline
- You will collaborate across content, creative, and digital teams to ensure messaging and relevance across every partner and customer touchpoint
- You will monitor campaign performance using measurements such as MQLs, pipeline contribution, bookings and conversion rates, to surface actionable insights for decision-making and readouts to team members (ie. Pipeline Meetings, QBRs)
- You will optimize campaigns to maximize return on investment, using data, AI tools, and automation platforms
- You will implement personalization at scale using AI-driven content and targeting to deliver dynamic, tailored experiences across channels
- You will mentor junior team members by sharing best practices, providing feedback, and encouraging an inclusive team culture that values learning and accountability
Requirements:
- 8+ years experience in partner marketing, B2B demand generation, integrated campaign management, or segment marketing
- Experience overseeing partner marketing strategy and collaboration
- Experience working with Revenue Marketing, Field Marketing, Sales Development, Brand, and Product Marketing teams
- Experience with marketing automation, Salesforce, reporting tools (PowerBI, Tableau), ABM orchestration tools (6Sense, Sendoso) and data tools (D&B, ZoomInfo)
- Experience using AI and AI-related technologies