Military Aviation Product Marketing Manager

Jeppesen ForeFlight builds industry-leading aviation software and is seeking an experienced product marketing professional to lead their military aviation product marketing efforts. This role involves spearheading marketing activities focused on software and services offerings for the military aviation market.

Responsibilities:

• Develop and execute go-to-market programs for our military aviation solutions that include messaging, positioning, and product launch strategies that contemplate each stage of the marketing funnel
• Develop and execute a comprehensive product marketing plan that includes uniform messaging/positioning, product launches, and support material
• Translate product capabilities and features into clear value propositions that resonate with target markets and buyer personas
• Collaborate with the military campaign manager to develop and execute strategies for identifying the most effective marketing channels to support our growth goals, to include digital marketing
• Conduct market research to identify customer needs, pain points, and trends, and use that information to inform product marketing plans, messaging, and positioning
• Conduct ongoing competitive analysis and provide assessments of competitor positioning and messaging
• Serve as the primary interface between the military aviation product team and marketing to ensure that marketing plans align with business objectives
• Monitor and report on key performance metrics, such as customer acquisition costs, customer lifetime value, and conversion rates, to measure the effectiveness of marketing programs and make recommendations for improvements
• Inform product feature set and overall product strategy by developing data-driven business insights, market research, and product performance analyses

Requirements:

• 5+ years' experience in the military aviation industry either as a supplier or as a purchaser or end user, with knowledge of the B2G sales process and applicable regulatory frameworks
• Strong skills and relevant experience in product marketing or related discipline
• Demonstrated ability to translate technical concepts and capabilities into highly compelling business value propositions
• Startup/growth mentality: smart, self-starter, proactive, and a can-do cross-functional team player
• Bachelor's degree
• Exceptional communication and presentation skills
• Entrepreneurial drive, intellectual agility, and personal eagerness to develop with the needs of the business
• Self-motivated, energetic individuals with strong problem-solving and technical skills
• Demonstrated ability to learn new and complex topics quickly; Passion for solving complex problems and challenges in a highly technical and scientific environment
• Demonstrated ability to work comfortably in a highly collaborative, cross-functional, team-oriented, and matrixed environment
• Desire and demonstrated ability to thrive and produce results in a fluid, dynamic, and fast-paced environment
• Direct experience with Jeppesen ForeFlight's software suites for planning, coordinating, and conducting flights, and/or the ForeFlight Military Flight Bag or ForeFlight Mobile apps