Marketing Manager

Role Overview

• Own the Health Stack marketing and campaign calendar end to end, including planning and executing time-bound marketing campaigns across pharma, nurse, and physician outreach, event pushes, and editorial moments
• Brief internal creative partners (Anselm and Lia) on campaign creative, storytelling series, and video concepts; submit requests to the Email Director for email marketing support and the Growth Director for paid and growth experiments
• Own Health Stack's LinkedIn page including voice, cadence, and content calendar; post editorial, event, and campaign content formatted and framed for engagement and distribution on the platform
• Proactively reach out to individuals on LinkedIn to invite them to Health Stack events and programming; grow community through comments, DMs, and relevant LinkedIn communities on behalf of the brand
• Build a pipeline of potential partners including industry experts, pharma companies, associations, and community leaders in the health and med tech space; pitch and close partnership opportunities that drive audience, brand awareness, and event attendance
• Equip partners with assets, messaging, and clear calls to action to promote Health Stack effectively; maintain relationships with existing partners and steward their experience
• Own the Health Stack event attendance KPI; drive registrations and attendance through LinkedIn outreach, partner activation, campaign execution, and targeted marketing across pre-event, live-event, and post-event moments
• Maintain a light but consistent presence on the Health Stack Instagram (approximately 5% of scope), repurposing high-performing content from LinkedIn and other channels
• Design and lead growth experiments across content, outreach motions, and partner activations; track and report on follower growth, engagement, partnership pipeline, campaign performance, and event attendance
• Translate insights into recommendations for leadership, own intake and prioritization for Health Stack marketing initiatives, and represent the Health Stack brand credibly in outreach, partnerships, and community moments

Requirements

• Bachelor's degree or equivalent professional experience
• 4+ years of experience in marketing, growth, or partnerships, ideally in a media, community, creator-led, or lifestyle brand environment
• Proven track record running marketing campaigns end to end, from strategy through execution and measurement
• Demonstrated success growing an audience or community on LinkedIn, with receipts
• Proven ability to build and activate partnerships that drove measurable audience or event outcomes
• Proven ability to partner cross-functionally in fast-paced, multi-brand or high-growth environments
• Strong written communication and pitching skills