Senior Manager, Field Marketing

Egnyte is a secure multi-cloud platform for content security and governance, and they are seeking a Senior Manager of Field Marketing to lead their Horizontal go-to-market efforts. This role involves strategizing for the horizontal segment, managing a team, and ensuring cohesive global marketing programs.

Responsibilities:

• Horizontal Strategy and Execution
• Finding the right focus: Since horizontal is a broad category, you’ll work with Sales, Product Marketing, and Leadership to figure out which specific industries we should double down on. You will help us move from a catch-all approach to a targeted strategy based on where we see the most growth
• Running the plan: Once those spots are picked, you will execute. This involves picking the right trade shows, hosting Egnyte events, and working directly with Sales to turn event conversations into a measurable pipeline that actually closes
• Working with the Channel: You’ll partner with our Channel team to find ways to use our partner network to expand our reach, so we don't always need an Egnyte employee at every single regional event
• Centralized Planning "The Glue"
• Fixing the process: We need help with standardization. You will lead the centralized planning rhythm for the team, creating the shared calendar and playbooks that ensure our horizontal, vertical, and virtual activities are all in sync
• Event-in-a-Box: You’ll develop standardized frameworks that the whole team can use to keep our quality consistent, no matter who is running the event
• Driving Growth through Tech Levers
• Implementation and Growth: Egnyte is investing heavily in our tech stack, including tools like Splash, Cvent, Outreach, and iCapture. You will lead the charge on making sure these aren't just extra admin tasks but are actually used as levers to drive better engagement and faster lead follow-up
• Team Leadership and Budget
• Managing and Mentoring: You’ll lead a team of two who are already doing the work: a Field Marketing Manager focused on horizontal strategy and the tech rollout, and a Virtual Event Lead who runs the virtual event engine for the entire company
• Budget Ownership: You will oversee a significant budget. We need someone meticulous about where the money goes, ensures our forecasting is accurate, and can prove the ROI on what we’re spending

Requirements:

• 8 -10+ years in Field Marketing
• Managed a team for at least a few years
• Great at centralized planning
• Ability to build a template or a workflow to fix messy processes
• Experience with Salesforce, event platforms, and tools like Outreach
• Ability to talk strategy with a VP and also roll up sleeves to ensure a launch works
• Comfortable with numbers and familiar with terms like pipeline sourced, cost per op, and conversion velocity