Retail Sales Manager

Role Overview

• Develop plans to execute all sales objectives in your territory.
• Lead innovation launches and drive excitement throughout the network.
• Organize retail programs and effectively prioritize them with your distributor.
• Execute market blitzes and provide insights into market conditions.
• Sell critical displays that draw attention to the brand, partnering with on-site team to optimize sell-through.
• Execute display standards across key accounts.
• Oversee point‑of‑sale materials for both internal and distributor partners.
• Provide consistent communication on retail execution.
• Highlight accomplishments and clearly outline follow-up needs for distributor.
• Deliver regular trade recaps highlighting wins and opportunities for distributor sales managers.
• Establish and maintain strong partnerships with the Distributor Sales teams to amplify overall sales effectiveness.
• Utilize CRM Tools to build account call history, record accomplishments and optimize daily schedule.
• Maintain relationships and conduct regular business meetings with District Managers at critical retailers.

Requirements

• 1-2 years of experience with field sales, retail execution, or account management, preferably within CPG, beverage, or DSD environments.
• Experience working with distributor partners and retail customers.
• Proven ability to drive in‑store execution, including distribution, display, and shelf set improvement.
• Comfort managing Top retail accounts and engaging with District Managers and store leadership.
• Experience using sales and execution tools (e.g., Repsly, iDig, or similar CRM/sales platforms)

Benefits

• A bonus and/or long-term incentive units may be provided as part of the compensation package, in addition to the full range of medical, financial, and/or other benefits, depending on the level and position offered.