Participates in development and securing approval for comprehensive GTM plans and budgets for Support Services offerings on a global scale.
Coordinates with cross-functional, cross-organizational teams and agencies in the development and execution of the introduction plans.
Contributes to defining program metrics, goals, and benchmarks, and establishes mechanisms to track and report progress against them.
Develops closed-loop post-analysis for business programs and identifies and executes indicated actions.
Contributes to development and definition of customer segmentation strategies, tailoring Support Services experiences to different customer segments.
Performs global marketing operations activities, as needed, like collateral fulfillment, etc.
Assists sales teams in the development of sales training materials to enhance their product knowledge and selling effectiveness.
Participates in customer/reseller account calls to strengthen relationships and drive sales.
Applies advanced subject matter knowledge, leads, and contributes to complex projects, and exercises independent judgment in resolving business issues and establishing policies.

Four-year or Graduate Degree in Marketing, Business Administration, or any other related discipline or commensurate work experience or demonstrated competence.
Typically has 7-10 years of work experience, preferably in product marketing, product design, or a related field.
Product and portfolio management expertise, including product strategy, product marketing, and new product development.
Go-to-market strategy development and execution in complex B2B environments.
Strong business and financial acumen, including business strategy, business development, and performance management.
Data-driven mindset with experience in analytics, data analysis, KPIs, and business performance measurement.
Marketing expertise, including digital marketing, market research, and integrated marketing strategies.
Program and project management experience, leveraging Agile methodologies.

Global Category Manager

Key skills