The Senior Performance Analyst is responsible for owning the execution, performance, and growth of their marketing service within their book of business.
They service the most complex, enterprise-level accounts, and are highly regarded for their mastery over Google and Bing Advertising.
In addition to their account responsibilities, they are actively involved in developing the Paid Media team through training, escalation support, auditing existing accounts, and upleveling the product.
The Senior Performance Analyst supports leadership in owning and improving one core pillar of the department’s business.
The Senior Performance Analyst is exceptional at working under pressure and navigating probing client questions, difficult conversations, roadblocks, and account issues.
On top of their Paid Media knowledge, the Senior Performance Analyst has an understanding of cross channel strategy, how their service impacts the broader media mix, and general business acumen.

4-5 years of digital marketing experience. 3+ years in agency setting
Minimum 4 years of hands-on experience with Search Engine Marketing
Performance Max
Standard Shopping
YouTube Ads
Display Advertising
Local campaigns
Bing Ads
Specifically having experience with campaign development and optimization processes such as bid optimization, keyword research, ad copy development on large, enterprise-level accounts
Significant campaign management experience in 3 or more of the following additional campaign types:
Proficiency in Google/Microsoft Office Suite(s)
Proficiency in Google Analytics
Expert knowledge of funnel marketing and paid media’s place in the marketing funnel
Strong ability to formulate meaningful insights from marketing data, going beyond the stat and telling the story
Other skills required:
Strong written and verbal communication skills.
Strong organizational and project management skills.
Self-motivated individual with a strong desire to succeed.
Excellent interpersonal skills.
Strong work ethic and ability to learn quickly and independently
Interested in a long-lasting relationship with a growing company.

Senior Performance Analyst, Paid Media

Key skills