Own full P&L responsibility for the North America studio fleet, including revenue, payroll, expense management, and profitability
Drive comp growth, productivity, and contribution through disciplined performance management and strong operational rhythms
Set and own the operational strategy for all studios, translating company vision into executable programs across the North American studios
Drive top-line revenue and bottom-line profitability across all markets, including membership growth, client retention, package and retail sales, and new studio performance
Establish clear performance expectations, KPIs, and accountability mechanisms across the field organization
Identify risks and opportunities across regions, proactively adjusting strategies to deliver financial targets
Lead, coach, and develop Senior Directors responsible for Directors and Area Managers across all regions
Build a high-performing, engaged, and accountable field leadership structure capable of supporting rapid scale
Scale leadership systems, communication rhythms, and operational routines to support a larger, more diverse team
Ensure consistency in execution, communication, and decision-making across all markets
Design and execute in partnership field leaders with turnaround plans for underperforming markets or studios as needed
Drive operational excellence across the fleet, ensuring every studio delivers a consistent, world-class [solidcore] experience
Continuously refine operational standards and remove friction for studio teams by improving tools, communication, and workflows
Analyze studio performance data — including client retention, team performance, revenue, and client satisfaction — and lead the organization to act decisively on insights
Maintain a relentless focus on customer experience, service standards, and brand integrity
Lead new studio launch strategy, partnering with Real Estate, Development, Construction and marketing to ensure openings are executed to the highest standard and studios ramp quickly
Evaluate studio performance, market dynamics, and organizational needs to inform future growth decisions
Drive multi-year growth plans focused on sales, transaction increases, and long-term value creation
Ensure the field organization is structured and resourced to support a growing fleet
Partner closely with Marketing, Analytics, Finance, People & Culture, Real Estate, and Digital to align studio strategies with company priorities
Serve as a key voice of the studios, bringing field insights into enterprise-level decisions and leadership discussions
Represent studio operations in executive leadership discussions, board updates, and investor conversations as needed
Oversee rollout of major company-wide initiatives, ensuring field teams execute consistently and effectively
Requirements
10+ years of progressive leadership experience in multi-unit operations within fitness, retail, hospitality, consumer services, or a similarly fast-paced, customer-centric industry
Minimum 3–5 years in a VP-level or equivalent executive role with direct oversight of regional or national operations teams, including multi-layered field organizations
Proven track record of scaling operations in a high-growth or startup environment
Deep experience with full P&L ownership and financial management across multiple locations or markets
Demonstrated success building, developing, and retaining high-performing teams across geographically dispersed markets
Strong merchant mindset with deep understanding of unit-level economics, sales levers, and competitive landscape
Exceptional strategic thinker with the discipline and willingness to be hands-on when the business demands it
Proven ability to lead through change — inspiring and holding leaders accountable through transformation
Outstanding communication, executive presence, and the ability to influence at all levels of the organization
Genuine passion for fitness, wellness, and the [solidcore] mission