Lead creative content development across campaigns, product launches, and evergreen brand initiatives for D2C
Translate brand strategy into impactful creative across digital, social, web, email, video, and paid media
Partner with Brand leadership to ensure all creative content output reflects Medela’s brand strategy, visual identity, and tone of voice, D2C
Lead content planning and storytelling development across campaigns, product priorities, and key brand moments
Own agency relationships, ensuring clear direction, strong collaboration, and high-quality delivery
Build scalable creative content frameworks, campaign toolkits, and asset packages for global and local use, D2C
Partner cross‑functionally with Brand, Marketing, Digital, Product, and Communications teams
Oversee creative workflows from briefing through delivery and continuously improve ways of working
Ensure creative consistency, performance alignment, and brand excellence across all touchpoints

8–10+ years of experience in creative content development, content strategy, brand marketing, or agency leadership in D2C
Proven success leading creative for integrated campaigns and digital-first environments in D2C
Strong agency management experience and comfort providing clear, actionable creative feedback
Strategic thinker with the ability to translate brand direction into compelling content and asset development
Strong understanding of creative development processes across digital, social, web, email, and campaign channels for D2C
Proficiency in Microsoft Office and presentation tools; familiarity with creative workflow tools and content planning systems is a plus
Ability to balance creative judgment with operational rigor
A collaborative mindset and passion for great storytelling.

Senior Manager – Creative Content

Key skills