You conceptualize and produce audience-centered content around sustainable building renovation, heat pumps and the energy transition — Reels, posts, carousels and Shorts that drive awareness among our target audience.
You are responsible for the entire production cycle from conception through creation to post-production and, together with our technical expert team, translate topics end-to-end into finished content — with a focus on social media formats and a supporting role on YouTube formats (post-production, repurposing).
You develop original formats and format areas that fit the 42watt content and brand framework, and consistently scale them over time.
You take channel ownership for Instagram and Facebook — focusing on awareness and lead generation.
You monitor reach, engagement and channel growth, derive hypotheses for new formats together with the team, and prioritize what delivers sustainable results.

You bring initial professional experience or strong personal projects in social media or video content — ideally you have already (co-)built channels or formats yourself.
You develop content from concept to final format — for both long-form and short-form — and can demonstrate your skills with a portfolio or sample projects.
You have a strong sense for audiences, channels and formats and understand what works on which channel and which format reaches which audience.
You are passionate about the energy transition and sustainable technologies and enjoy making complex topics simple and accessible.
You work independently and data-driven, contribute your own ideas that fit the 42watt brand and target audience, and develop them consistently with the team.
You have very good German language skills — tone and linguistic sensibility are decisive drivers of impact with our audience.
Nice to have: You can imagine occasionally appearing on camera yourself — not a must, but something we’re happy to discuss.

Flexible work with a clear structure: two fixed home-office days and three days in the office — and we live by that.
Trust-based working hours allow you to organize your workday independently and with a results focus.
30 days of vacation + workation: in addition to 30 vacation days, you can — by arrangement — work up to one week per year from within the EU.
Modern working environment: you’ll work with a latest-generation MacBook in a modern office with call zones, quiet zones and phone booths.
Espresso-machine coffee, drinks and fresh fruit are provided.
Monthly tax-free benefit: €50 per month (from 30 hrs/week) or €25 (under 40 hrs/week) — flexibly usable for what matters to you.
Team culture with real exchange: regular team events and our biweekly breakfast meetup create transparency, collaboration and a strong team spirit.
Dog-friendly office: your office-friendly dog is welcome.
Meaningful work with measurable impact: you actively shape the energy transition in the building sector and work on solutions that deliver sustainable impact.

Content Creator

Key skills