Responsibility for visibility and performance in the areas of GEO, SEO and product detail pages
Building efficient, AI-supported content and marketing processes
Developing data-driven customer journeys and conversion funnels to drive growth
Ongoing optimization of websites, landing pages and product detail pages
Quality assurance of all digital content and creation of marketing copy
Analyzing performance based on KPIs and deriving optimizations
Establishing AI workflows for research, copywriting and content optimization

Proven experience in SEO/GEO, content and conversion optimization
Data-driven working methods, including designing customer journeys and funnels
Further development and optimization of websites, landing pages and product detail pages
Confident use of common SEO, web analytics and tracking tools
Strong editorial skills for audience-targeted, conversion-focused German-language copy
Experience with AI tools and efficient workflows
Structured, independent working style and the ability to collaborate with stakeholders

Marketing Manager – Online Marketing, SEO & Content

Key skills