Events & Activations Analyst – Mid-Level

Role Overview

• Plan, execute and measure participation in strategic events to generate new business.
• Plan, execute and measure proprietary events to generate and expand business.
• Develop and manage co-marketing partnerships with companies and partners.
• Create briefs and activation materials for events aligned with brand strategy and business objectives.
• Monitor performance metrics (leads generated, CPL, open opportunities, closed deals).
• Coordinate internal teams and external vendors during event execution.
• Activations & Engagement (B2B2C).
• Plan and execute activations within client environments to increase user engagement, such as health awareness campaigns, on-site or digital initiatives, and incentives to encourage service use.
• Translate value propositions into meaningful experiences for the end user.
• Collaborate with Customer Success and Product teams to identify engagement opportunities, increase adoption and recurring use, and strengthen perceived value of the service.

Requirements

• Experience with corporate events and/or brand activations.
• Ability to move between strategy and execution (think and do).
• Strong organization and the ability to manage multiple projects simultaneously.
• Effective liaison with internal teams (Marketing, Sales, Customer Success).
• Results-oriented profile — not only execution.
• Availability to work hybrid from Vila Olímpia (São Paulo).
• Availability to attend external events.
• Desirable qualifications that set you apart:
• Experience in the healthcare, benefits or HR sectors.
• Experience with B2B events and B2B2C customer journeys.
• Experience with user engagement initiatives.
• Knowledge of marketing metrics and demand generation (inbound and outbound).

Benefits

• CAJU card with a monthly credit of R$1,059.00 to be used across categories: Meals, Groceries, Mobility, Health, Home Office, Culture and Education.
• AMIL S450 health plan – APTO, with 30% copayment for consultations and exams and 40% PS; extendable to legal dependents (spouses and/or children up to 24 years). Dependent costs are deducted from payroll. Dependent cost: R$506.86 per person + copayment.
• Omni Saúde: Intended for the purchase of prescription medications. A monthly balance of R$100.00 is made available to the employee exclusively for medications prescribed by our Conexa Hospital.
• Free access to Conexa and Zenklub platforms with online consultations for mental and physical health.
• Childcare assistance according to the regional collective agreement and extended maternity/paternity leave options: maternity leave can be extended to 6 months and paternity leave is 30 days.
• Life insurance with SULAMERICA to provide financial security for you and your dependents.
• Birthday day off: one paid day off during your birthday month.
• Totalpass and Wellhub: access to fitness and wellness resources.
• Course discounts through educational partnerships to support personal and professional development.
• SESC benefit: access to sports, cultural and leisure activities, courses and more with special conditions for employees and dependents.
• Transportation voucher: 6% salary deduction if opted in.