Field Marketing Manager

Role Overview

• Responsible for playing a pivotal role in executing White Cap’s go-to-market strategy at the regional level
• Drives brand awareness, customer engagement, and profitable sales growth through high impact localized marketing initiatives that align with our Blueprint for Growth
• Plays a key strategic role in increasing brand adoption and growing market share by developing and executing targeted strategic campaigns, branch-level activations, supplier training, community outreach, and trade show and conference participation
• Partner with local sales leaders to identify and build strategy and initiatives with high-impact opportunities to engage customers and prospects in-market
• Serves as a connector between functional marketing, Trade Expansion and Engineered Solutions teams and Field Leadership to align on the execution, planning and execution of localized customer-facing events, supplier participation, and community engagement initiatives that drive foot traffic and sales at branch location to support regional sales goals and market growth
• Serve as a brand ambassador for White Cap and our supplier partners at local trade shows, industry events, and association meetings
• Support new branch openings, relocations, acquisitions, and strategic initiatives with tailored marketing support
• Align marketing priorities with White Cap objectives, sales targets, field needs and use market insights and performance data to inform strategy, positioning, and resource allocation
• Provide feedback from the field to inform national marketing strategies and customer experience improvements
• Ensure all field marketing initiatives align with White Cap’s omni-channel strategy, delivering consistent and connected customer experience across physical branches, digital platforms, and sales channels
• Collaborate with the Omni Channel team to amplify local campaigns through digital marketing, email, social media, and e-commerce platforms
• Track and report on the effectiveness of field marketing activities, including ROI, customer acquisition, retention, frequency, and engagement metrics
• Build and maintain strong relationships with key supplier partners and field leadership to co-develop marketing programs that enhance brand visibility and drive mutual growth
• Maximize supplier marketing funds through strategic planning, execution, and post-event reporting

Requirements

• Typically requires a bachelor’s degree and 10+ years of experience in a related field OR MS/MA and generally 8+ years of experience in a related field
• Demonstrated history of managing multiple high-impact projects simultaneously in a fast-paced, field-based environment
• Direct experience applying B2B omni-channel marketing principles and customer engagement across the full lifecycle
• 7+ years of progressive marketing experience including both strategic and direct execution, including experience in field marketing, regional marketing, or sales support management roles in a decentralized market, preferably in B2B or distribution environments
• Experience supporting or partnering with field teams to localize campaigns and drive engagement
• Strong project management experience with financial and budget knowledge
• Strong understanding of digital marketing, content strategy, brand management, and demand generation principles
• Demonstrated ability to translate data and insights into actionable marketing strategies and recommendations
• Excellent communication, collaboration, and relationship-building skills
• Proficient in Microsoft Office suite of products.

Benefits

• Flexible work arrangements
• Professional development opportunities