Growth Marketing Manager

Joblet-AI is seeking a Growth Marketing Manager to lead experiments across the marketing funnel. The role focuses on driving metrics related to acquisition, activation, and retention while collaborating with cross-functional teams to optimize growth initiatives.

Responsibilities:

• Identify, prioritise, and run growth experiments across the funnel
• Own activation and retention metrics for assigned product areas
• Build and optimise onboarding flows, lifecycle campaigns, and nudges
• Partner with product, engineering, and design on growth initiatives
• Track and report on experiment outcomes and growth KPIs
• Build the experimentation playbook and culture

Requirements:

• 4+ years in growth marketing, lifecycle, or product growth roles
• Track record of shipping experiments that moved meaningful metrics
• Strong analytical skills and comfort with SQL and product analytics tools
• Hands-on with experimentation platforms (Optimizely, VWO, GrowthBook)
• Working knowledge of email, push, in-app, and paid channels
• Bias for action and structured experimentation
• Curiosity about audiences and what makes them act
• Strong written communication and storytelling instincts
• A test-and-learn mindset; you ship campaigns fast and iterate on data
• Comfort working asynchronously across time zones