Joblet-AI is seeking a Growth Marketing Manager to lead experiments across the marketing funnel. The role focuses on driving metrics related to acquisition, activation, and retention while collaborating with cross-functional teams to optimize growth initiatives.
Responsibilities:
- Identify, prioritise, and run growth experiments across the funnel
- Own activation and retention metrics for assigned product areas
- Build and optimise onboarding flows, lifecycle campaigns, and nudges
- Partner with product, engineering, and design on growth initiatives
- Track and report on experiment outcomes and growth KPIs
- Build the experimentation playbook and culture
Requirements:
- 4+ years in growth marketing, lifecycle, or product growth roles
- Track record of shipping experiments that moved meaningful metrics
- Strong analytical skills and comfort with SQL and product analytics tools
- Hands-on with experimentation platforms (Optimizely, VWO, GrowthBook)
- Working knowledge of email, push, in-app, and paid channels
- Bias for action and structured experimentation
- Curiosity about audiences and what makes them act
- Strong written communication and storytelling instincts
- A test-and-learn mindset; you ship campaigns fast and iterate on data
- Comfort working asynchronously across time zones