Collaborating with various teams to understand user needs and market trends
Shaping the customer journey and promoting adoption of Collinson's products and services
Developing effective go-to-market strategies
Crafting compelling messaging and content
Facilitating sales channels worldwide
Specifying regional/market demands
Formulating business justifications for potential future product line investments
Leading go-to-market planning and coordinating global and regional launches effectively
Taking ownership of the entire product marketing lifecycle
Understanding and articulating industry trends

Proven experience in Product Marketing
Data driven and results oriented
Proven success developing and delivering product positioning, value propositions, and narratives
Comprehensive understanding of the product development and go-to-market process
Understanding of the technical aspects of product development
Developed interpersonal skills with the ability to listen and socialize ideas across functions
Ability to channel the voice of the customer into practical recommendations
Ability to learn and adapt quickly to constant change and work effectively in a fast-paced environment
Ability to translate technical specifications and capabilities into customer and business value statements
Strong structured problem-solving skills and attention to detail
Excellent project management, organizational, analytical, and creative thinking skills
Exceptional written and oral communication skills, good at facilitation of the meetings and discussions, excellent presentation skills
Self-starter with a problem-solving mindset, the ability to work with minimal supervision, and to direct others’ work
Experience in the travel industry is a plus.

Product Marketing Manager

Key skills