Execute email marketing campaigns across Fannie Mae’s business segments.
Partner with segment marketing teams to translate business goals into effective email campaigns.
Build, QA, and deploy emails and related assets.
Ensure all communications are accurate, timely, and aligned with brand standards and email best practices.
Monitor campaign performance, develop reports, and troubleshoot issues impacting deliverability and engagement.
Partner with marketing teams and stakeholders to create customer-focused email experiences.
Promote email best practices, ensuring consistency across business lines and campaigns.
Apply HTML development expertise across email platforms and support related tools (e.g., Cvent) as needed.

2 years experience working with Salesforce Marketing Cloud (preferred) or similar marketing automation platforms (Marketo, HubSpot, Eloqua, Pardot).
Strong hands-on experience building and coding HTML emails.
Solid understanding of email marketing best practices, including QA and A/B testing.
Ability to leverage data, technology, and marketing strategy to plan and execute campaigns.
Project management experience with the ability to manage multiple priorities simultaneously.
Excellent collaboration and communication skills.
High level of detail orientation and organizational skills.
Ability to work effectively in a fast-paced, team-oriented environment.
Strong analytical, problem-solving, and strategic thinking skills.
Shows curiosity and adaptability in learning and responsibly applying new technologies, including artificial intelligence, to reimagine how we work.
B2B email marketing experience, preferably within financial services or other highly regulated industries (desired).
Experience in related email marketing tools within the MarTech stack (e.g., CMS platforms, Cvent, Figma) (desired).
Experience planning and executing effective email marketing campaigns across customer, partner, or stakeholder audiences (desired).
Familiarity with project management tools (Workfront preferred) (desired).
Bachelor's degree or equivalent experience (desired).

Health, Life, Voluntary Lifestyle, and other benefits and perks that enhance an employee's physical, mental, emotional, and financial well-being.
Participation in a Fannie Mae incentive program (subject to the terms of the program).

Email Marketing Specialist

Key skills