Product Marketing Manager – Content

Role Overview

• Design and implement a scalable, end-to-end regional content system, starting with event content and expanding to sales and marketing use cases
• Build structured workflows (intake → prioritization → creation → localization → distribution) to replace manual, reactive processes
• Develop reusable toolkits, templates, and playbooks to standardize content production across markets and events
• Introduce AI-driven automation layers across the content lifecycle to improve speed, scalability, and quality
• Partner with cross-functional teams (PMM, events, demand gen, localization) to coordinate high-volume content needs and ensure alignment
• Audit current workflows and identify opportunities to improve efficiency, reduce duplication, and scale output across regions
• Operate with a proactive, “startup” mindset — identifying gaps, anticipating needs, and building solutions rather than executing predefined tasks
• Research, write, edit, and produce high-quality original content for the assigned market: blog posts, customer stories, landing pages, email campaigns, social copy, long-form guides, and whitepapers
• Develop presentation materials for field marketing events — keynote decks, panel briefs, speaker talking points, audience-facing handouts, and post-event content. Ensure materials are locally tailored with market-specific data, examples, and narratives
• Adapt and localize global content assets beyond translation — ensuring cultural relevance, local examples, regulatory accuracy, and market-specific positioning
• Develop SEO-optimized content informed by local keyword research and search behavior
• Maintain brand voice consistency while adapting tone and style for local audience expectations
• Leverage AI tools and workflows (e.g., LLMs, generative AI, automation platforms) to accelerate content production, adaptation, and localization while maintaining high editorial standards
• Balance content creation with content adaptation and reuse, focusing on remixing and scaling existing global assets rather than producing net-new content from scratch where possible
• Partner with demand generation and growth marketing to activate content across channels
• Own and maintain a regional content calendar aligned with global campaigns, product launches, local events, and seasonal business cycles (e.g., Singles' Day, fiscal year-end peaks in Japan)
• Support regional event marketing with pre-event promotion, on-site materials, and post-event recaps
• Collaborate with social marketing on platform-appropriate content (WeChat/Rednote/Zhihu for GCN; LINE/X for JP; LinkedIn for both)
• Develop structured processes to anticipate content needs ahead of campaigns and events, reducing reactive requests and enabling proactive content planning
• Work with PMMs to identify highest-priority content gaps and produce targeted localized sales collateral: industry-specific solution decks, one-pagers, competitive battle cards, and FAQ docs
• Build and maintain a regional content library that is organized, current, and accessible to GTM teams
• Establish scalable frameworks and templates for sales enablement content to ensure consistency, speed, and ease of reuse across markets
• Support content performance tracking — metadata, tagging, and qualitative performance observations
• Conduct periodic content audits to identify underperforming assets and opportunities for refresh
• Measure and optimize for efficiency and scale, including reductions in manual effort, turnaround time, and dependency on core PMM teams
• Use data and feedback loops (from events, sales, and internal stakeholders) to continuously refine content systems and outputs
• Support ad hoc regional content needs (e.g., product briefs for vertical media, comms support

Requirements

• 3+ years of experience in content marketing, journalism, or related fields, with a focus on B2B technology, fintech, or payments (5+ years preferred for JP role)
• Native-level Japanese (JP role) or Mandarin (GCN role) with business-level English. Within EMEA, French, German and Spanish would be nice to haves.
• Strong writing and editing skills with the ability to adhere to brand guidelines and maintain a high quality bar for differentiated content
• Analytical thinker who can derive original insights from data and market signals
• Strong project management skills: managing editorial calendars and production timelines across multiple stakeholders
• Collaborative mindset: you work effectively with Product Marketers, Localization Managers, and external agencies
• Demonstrated experience using AI tools to produce high-quality content at speed you have a strong point of view on how to use LLMs, AI writing assistants, and generative tools to draft, adapt, and scale world-class content while maintaining editorial rigor and brand voice. You see AI as a force multiplier for quality, not a shortcut around it.

Benefits

• Health insurance
• 401(k)
• Flexible working arrangements
• Paid time off
• Professional development opportunities