Develop reusable toolkits, templates, and playbooks to standardize content production across markets and events
Introduce AI-driven automation layers across the content lifecycle to improve speed, scalability, and quality
Partner with cross-functional teams (PMM, events, demand gen, localization) to coordinate high-volume content needs and ensure alignment
Audit current workflows and identify opportunities to improve efficiency, reduce duplication, and scale output across regions
Operate with a proactive, “startup” mindset — identifying gaps, anticipating needs, and building solutions rather than executing predefined tasks
Research, write, edit, and produce high-quality original content for the assigned market: blog posts, customer stories, landing pages, email campaigns, social copy, long-form guides, and whitepapers
Develop presentation materials for field marketing events — keynote decks, panel briefs, speaker talking points, audience-facing handouts, and post-event content. Ensure materials are locally tailored with market-specific data, examples, and narratives
Adapt and localize global content assets beyond translation — ensuring cultural relevance, local examples, regulatory accuracy, and market-specific positioning
Develop SEO-optimized content informed by local keyword research and search behavior
Maintain brand voice consistency while adapting tone and style for local audience expectations
Leverage AI tools and workflows (e.g., LLMs, generative AI, automation platforms) to accelerate content production, adaptation, and localization while maintaining high editorial standards
Balance content creation with content adaptation and reuse, focusing on remixing and scaling existing global assets rather than producing net-new content from scratch where possible
Partner with demand generation and growth marketing to activate content across channels
Own and maintain a regional content calendar aligned with global campaigns, product launches, local events, and seasonal business cycles (e.g., Singles' Day, fiscal year-end peaks in Japan)
Support regional event marketing with pre-event promotion, on-site materials, and post-event recaps
Collaborate with social marketing on platform-appropriate content (WeChat/Rednote/Zhihu for GCN; LINE/X for JP; LinkedIn for both)
Develop structured processes to anticipate content needs ahead of campaigns and events, reducing reactive requests and enabling proactive content planning
Work with PMMs to identify highest-priority content gaps and produce targeted localized sales collateral: industry-specific solution decks, one-pagers, competitive battle cards, and FAQ docs
Build and maintain a regional content library that is organized, current, and accessible to GTM teams
Establish scalable frameworks and templates for sales enablement content to ensure consistency, speed, and ease of reuse across markets
Support content performance tracking — metadata, tagging, and qualitative performance observations
Conduct periodic content audits to identify underperforming assets and opportunities for refresh
Measure and optimize for efficiency and scale, including reductions in manual effort, turnaround time, and dependency on core PMM teams
Use data and feedback loops (from events, sales, and internal stakeholders) to continuously refine content systems and outputs
Support ad hoc regional content needs (e.g., product briefs for vertical media, comms support
Requirements
3+ years of experience in content marketing, journalism, or related fields, with a focus on B2B technology, fintech, or payments (5+ years preferred for JP role)
Native-level Japanese (JP role) or Mandarin (GCN role) with business-level English. Within EMEA, French, German and Spanish would be nice to haves.
Strong writing and editing skills with the ability to adhere to brand guidelines and maintain a high quality bar for differentiated content
Analytical thinker who can derive original insights from data and market signals
Strong project management skills: managing editorial calendars and production timelines across multiple stakeholders
Collaborative mindset: you work effectively with Product Marketers, Localization Managers, and external agencies
Demonstrated experience using AI tools to produce high-quality content at speed you have a strong point of view on how to use LLMs, AI writing assistants, and generative tools to draft, adapt, and scale world-class content while maintaining editorial rigor and brand voice. You see AI as a force multiplier for quality, not a shortcut around it.