Senior Content Marketing Manager

KLDiscovery is a leading provider of eDiscovery software and services, and they are seeking a Senior Content Marketing Manager to lead the development of high-impact content that strengthens brand authority and drives measurable pipeline growth. This role involves creating and executing a content strategy, leveraging generative AI tools, and collaborating cross-functionally to optimize content for engagement and performance.

Responsibilities:

• Build and own content strategy aligned to the buyer journey
• Develop quarterly content plans tied to campaigns and go-to-market priorities
• Partner with Demand Generation and Product Marketing to drive pipeline impact
• Create and lead the development of range of content, including white papers, case studies, blogs, webinars, and other strategic assets
• Translate complex eDiscovery topics into clear, engaging content
• Develop content that positions KLDiscovery as a trusted and differentiated industry voice
• Leverage generative AI tools to support content creation, research, and ideation
• Apply prompt engineering techniques to produce on-brand, high-quality outputs
• Edit and refine AI-generated content to meet standards for tone, accuracy, and clarity
• Partner with Product Marketing, Sales, and subject matter experts to ensure accuracy and relevance
• Support and elevate sales enablement with case studies and supporting assets
• Interview internal experts and translate insights into high-impact content
• Optimize content for search and discoverability
• Track performance including traffic, engagement, and conversion
• Use analytics tools to continuously refine and improve content performance
• Develop and optimize gated content to support lead generation and nurturing
• Align content with campaigns to drive MQL and SQL growth
• Continuously improve content effectiveness based on conversion and pipeline performance

Requirements:

• 5 to 8+ years of content marketing experience in B2B, SaaS, or legal technology
• Proven ability to create high-quality, technical content for professional or enterprise audiences
• Demonstrated experience using generative AI tools for content creation, editing, and optimization, including prompt engineering and output refinement
• Strong understanding of content strategy, demand generation, and pipeline growth
• Experience working with SEO/GEO/AIO best practices and analytical tools
• Creative problem-solving abilities with a strong attention to detail
• Ability to collaborate across departments, manage multiple projects and stakeholders in a fast-paced, results-oriented environment
• Experience in eDiscovery, legal technology, or litigation support
• Understanding of legal workflows and data management
• Experience creating content for legal, technical, or enterprise audiences