Marketing Content Manager

GoFormz is seeking a Marketing Content Manager to oversee the production and distribution of content across various channels. This role involves managing editorial calendars, coordinating with freelancers, and ensuring consistent messaging across platforms.

Responsibilities:

• Draft, edit, and publish blog posts, case studies, launch content, partner content, and customer communications, working from briefs and messaging direction set by the Director of Brand & Content Marketing
• Own the LinkedIn publishing cadence including the Behind the Form series, executive content support, and ad-hoc thought leadership. Maintain consistency across our owned channels
• Write email copy for nurtures, newsletters, and customer sends in collaboration with the ABX & Campaigns Director (strategy) and Digital Experience Manager (execution)
• Update website content and on-site copy as launches, repositioning, and messaging refreshes require
• Run the marketing editorial calendar end to end. Maintain visibility across launches, campaigns, events, and content production so nothing slips and nothing collides
• Coordinate cross-functional content dependencies — pulling content for ABX campaigns, supplying assets for events, and feeding sales enablement updates into the rotation
• Maintain brief templates for blog, case studies, social, and email so the function operates from a shared playbook rather than ad-hoc requests
• Project-manage design freelancers (Danny + others) — write briefs, run review cycles, manage timelines and budgets, ensure assets land on brand
• Project-manage copy freelancers (Kat + others) — assign work for major content initiatives, review drafts against the messaging framework, manage delivery
• Maintain our shared PM tool (ClickUp) as the single source of truth for content production status across freelancers and internal team members
• Own the operational side of PR: coordinate release timelines, work with executives on quotes and approvals, manage wire distribution, and track placements
• Partner with the Director of Brand & Content Marketing on PR narrative and messaging — your role is execution and coordination, not narrative ownership
• Coordinate with the Digital Experience Manager on email deployment, website updates, and SEO requirements that touch content
• Coordinate with the ABX & Campaigns Director on campaign content needs — supplying copy and assets aligned to the campaign calendar and account targets
• Coordinate with the Field Marketing Manager on event collateral, booth content, and pre/post-event communications
• Participate in weekly marketing team standups and contribute content metrics to the team dashboard

Requirements:

• Strong B2B writer — you can draft a clean blog post, a credible case study, an email that gets opened, and a LinkedIn post that doesn't read like marketing-speak. Voice and judgment matter as much as grammar
• Project management fluency — you can run multiple workstreams without dropping the ball. Your editorial calendar is current, your briefs are clear, your handoffs are clean
• Freelancer management experience — you've briefed and managed external creative resources before. You know how to write a brief that gets the right output the first time, not the third
• AI-forward working style — you actively use AI tools to compress production cycles. You can build a prompt library, train an agent for repeat tasks, and recognize when AI is the right tool versus when it isn't
• Organized and detail-oriented — nothing falls through the cracks on your watch. Clean trackers, clear comms, thorough documentation
• Cross-functional collaborator — you're comfortable being the connective tissue between strategy and execution, and across multiple internal partners with different priorities
• 3+ years of B2B marketing experience with direct responsibility for content production, copywriting, or Content marketing. SaaS or enterprise software background preferred
• Bachelor's degree in Marketing, Communications, English, Journalism, or related field required
• Working knowledge of the following or close equivalents: Marketing automation platform — campaign program coordination, list management; Salesforce — contact and lead context for content programs; LinkedIn — organic publishing, Sales Navigator, Campaign Manager basics; CMS — WordPress or equivalent, comfortable updating and publishing content; ClickUp (or Asana, Monday, Notion) — project management and editorial calendar; AI tools — ChatGPT, Claude, image generation tools, on-brand template builders; PR distribution — Business Wire, PR Newswire, or equivalent