Associate Product & Content Marketing Manager

RectorSeal, LLC is a leading provider of quality solutions for the professional trades serving HVAC, plumbing, electrical, and construction markets. They are seeking an Associate Product & Content Marketing Manager to develop messaging frameworks and oversee content production, ensuring that every product launch is supported by effective marketing materials and strategies.

Responsibilities:

• Develop and maintain messaging frameworks and value proposition documents for new product launches and priority portfolio products — these are the source of truth that feed every downstream asset
• Lead messaging discovery sessions with Product Managers to extract differentiation, proof points, and use-case specifics that PM may not know how to articulate commercially
• Translate technical specifications into contractor-relevant benefits — not feature lists dressed as copy
• Assess each launch for commercial scope: standalone SKU, line extension, or springboard for full category re-commercialization — and size the asset investment accordingly
• Educate internal stakeholders on current product and brand messaging; nobody should be improvising the story
• Own the end-to-end production of campaign emails, sell sheets, sales presentations, website copy, social content, trade ad copy, and channel communications
• Use AI tools (Claude, ChatGPT, or equivalent) as the primary first-draft engine — developing and maintaining a RectorSeal prompt library that produces on-brand, trade-accurate content consistently
• Edit and elevate AI-generated content with the judgment a trades audience requires: specificity over vagueness, performance over lifestyle, contractor-ready over consumer-polished
• Write high-value content directly when AI cannot — campaign headlines, brand positioning statements, launch narratives, and anything where craft determines outcome
• Brief and direct creative and design resources with messaging documents and creative briefs that minimize revision cycles
• Define what the channel actually needs to sell: the asset mix, format, and depth required at each stage of the selling process for reps, distributors, and contractors
• Build and maintain a sales enablement asset library — what exists, what's current, what needs to be retired or refreshed
• Ensure every significant launch goes to market with a complete enablement package before market availability — not after
• Develop guided selling tools that help distributors and contractors make informed buying decisions without relying on a rep being present
• Build and execute comprehensive content launch plans for new and existing products in alignment with Product Management, Channel Marketing, and Sales
• Own NPL content deliverables from Gate 1 through market availability — nothing goes to production without a messaging document
• Deliver confirmed launch inputs to the integrated marketing calendar on schedule so Channel Marketing can plan against real information
• Partner with Channel Marketing on campaign email cadence — building evergreen content buffers that reduce reactive brief requests and keep inside sales equipped between launches
• Identify and develop thought leadership content that positions RectorSeal as a consultative partner — not just a parts supplier — across HVAC, plumbing, and electrical categories
• Conduct or facilitate SME interviews to extract category-level insight from internal experts
• Manage PR content needs in partnership with third parties, ensuring alignment with strategic messaging
• Provide brand guidance on packaging, merchandising, trade show displays, and co-brand or acquisition brand scenarios as needed
• Support prioritization of asset development based on known business goals taking direction from Sr. Dir Brand and Content Marketing
• Identify and track key content performance metrics — email open and click rates, asset utilization, launch content completeness — and make data-driven adjustments
• Monitor AI output quality against brand standards and trade audience fit; refine prompt library accordingly
• Project manage your key assets through to completion to hit New Product Launch deliverable timelines
• Take constructive feedback from internal and external stakeholders and apply it systematically, not selectively

Requirements:

• 5–8 years of B2B marketing experience with exposure to both product marketing and content production responsibilities
• Demonstrated ability to develop or contribute to messaging frameworks and value proposition documents — not just execute against briefs someone else wrote
• Active, fluent user of AI writing tools with demonstrated ability to prompt for specific tone, audience, and format — and to edit output critically
• Portfolio that includes both strategic documents (positioning frameworks, messaging briefs) and finished market-facing content (campaign emails, sell sheets, product copy)
• Experience working with technical products where translating specs into benefits is required
• Strong organizational instincts — manages deadlines, flags issues early, doesn't need heavy direction to stay productive
• Comfortable working cross-functionally with product managers, channel partners, sales, and creative resources
• HVAC, plumbing, electrical, or adjacent trades/industrial manufacturing background
• Experience in a rep → distributor → contractor or similarly indirect channel model
• Familiarity with NPL or stage-gate launch processes
• Experience building or managing a prompt library or AI content workflow for a marketing team
• Familiarity with DAM systems (Bynder or equivalent), Showpad, or similar sales enablement platforms
• 4-year degree in Business, Marketing, Communications, or Engineering; MBA a plus but not required