Own B2B marketing measurement strategy across the funnel, including demand generation, ABM, pipeline contribution, revenue impact, and client lifecycle performance.
Develop and evolve attribution, funnel, and performance frameworks that enable confident decision-making and investment prioritization across channels and programs.
Translate complex data into clear insights and narratives, delivering executive-level reporting and recommendations that influence strategy and planning.
Partner cross-functionally with Marketing, Sales, Ops, Finance, and Data Science to align on metrics, definitions, and business questions.
Analyze performance of campaigns, channels, and segments, identifying optimization opportunities and growth levers.
Build scalable reporting and dashboards using BI tools to enable self-service insights for stakeholders while maintaining analytical rigor.
Contribute to analytics best practices, including documentation, data quality standards, and consistent use of KPIs across the organization.

Bachelor’s degree in a quantitative or business-related field (e.g., Statistics, Economics, Mathematics, Business, Marketing)
6+ years of experience in marketing analytics, growth analytics, or a related analytics role, with significant exposure to B2B business models and metrics.
2+ years of experience with B2B marketing and sales funnels, including lead management, pipeline, revenue attribution, and account-based marketing.
Proven ability to influence senior stakeholders through data-driven insights and compelling storytelling.
Hands-on experience with analytics and BI tools (e.g., SQL, Tableau, Looker, Power BI, or similar).
Experience working with CRM and marketing platforms (e.g., Salesforce, Marketo, HubSpot, or equivalents).
Comfortable operating in ambiguous environments, balancing speed with accuracy and iterating toward better answers.
Experience partnering closely with data engineering or data science teams to improve data quality, accessibility, and scalability.

Senior Manager, B2B Marketing Analytics

Key skills