Associate Director, Marketing

Role Overview

• Support and drive commercial growth for our parasiticide portfolio in the United States
• Partner across Brand, Digital, Field Sales, Commercial Operations and external agencies
• Lead development, planning and execution of consumer-facing campaigns across paid, owned and earned channels
• Own campaign measurement and optimization: set campaign KPIs, monitor performance and iterate to maximize ROI
• Manage media planning and buying end-to-end: channel selection, budget allocation, vendor negotiation, performance reporting
• Select, onboard and lead creative, media and performance agencies
• Develop and execute channel-specific strategies for e-commerce and retail
• Contribute to leadership of portfolio brand planning including positioning, messaging, strategies and value propositions
• Manage an allocated marketing budget including A&P and Gross to Net spend working closely with Finance to track monthly expenses
• Define success metrics and partner with analytics/insights teams to measure campaign, channel and product performance
• Lead and develop a small marketing team (direct reports)

Requirements

• Bachelor's degree in marketing, Business, Communications, or related field.
• Minimum 7 years of relevant marketing experience with demonstrable consumer-facing (DTC) campaign development and execution.
• Proven experience in media planning and buying, including working with media agencies and managing media budgets.
• Experience marketing across multiple channels including direct-to-veterinarian programs, distribution partnerships, e-commerce and retail.
• Demonstrated experience managing agencies and external vendors (creative, media, performance).
• Prior people management experience (direct reports) or clear evidence of leadership capability.
• Strong project management skills, with the ability to manage multiple initiatives and cross-functional stakeholders in a matrixed organization.
• Strong communication skills (written, verbal, presentation) and ability to translate technical content into customer friendly messages.
• Solid financial acumen: experience managing budgets and tracking ROI.
• Willingness to travel up to 20–25% as needed.

Benefits

• medical, dental, vision healthcare and other insurance benefits (for employee and family)
• retirement benefits, including 401(k)
• paid holidays
• vacation
• compassionate and sick days