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Associate Director, Marketing at MSD | JobVerse
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Associate Director, Marketing
MSD
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Associate Director, Marketing
Rahway, Kansas, United States of America
Full Time
1 hour ago
$142,400 - $224,100 USD
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Key skills
Analytics
Leadership
Project Management
Communication
Negotiation
Sales
About this role
Role Overview
Support and drive commercial growth for our parasiticide portfolio in the United States
Partner across Brand, Digital, Field Sales, Commercial Operations and external agencies
Lead development, planning and execution of consumer-facing campaigns across paid, owned and earned channels
Own campaign measurement and optimization: set campaign KPIs, monitor performance and iterate to maximize ROI
Manage media planning and buying end-to-end: channel selection, budget allocation, vendor negotiation, performance reporting
Select, onboard and lead creative, media and performance agencies
Develop and execute channel-specific strategies for e-commerce and retail
Contribute to leadership of portfolio brand planning including positioning, messaging, strategies and value propositions
Manage an allocated marketing budget including A&P and Gross to Net spend working closely with Finance to track monthly expenses
Define success metrics and partner with analytics/insights teams to measure campaign, channel and product performance
Lead and develop a small marketing team (direct reports)
Requirements
Bachelor's degree in marketing, Business, Communications, or related field.
Minimum 7 years of relevant marketing experience with demonstrable consumer-facing (DTC) campaign development and execution.
Proven experience in media planning and buying, including working with media agencies and managing media budgets.
Experience marketing across multiple channels including direct-to-veterinarian programs, distribution partnerships, e-commerce and retail.
Demonstrated experience managing agencies and external vendors (creative, media, performance).
Prior people management experience (direct reports) or clear evidence of leadership capability.
Strong project management skills, with the ability to manage multiple initiatives and cross-functional stakeholders in a matrixed organization.
Strong communication skills (written, verbal, presentation) and ability to translate technical content into customer friendly messages.
Solid financial acumen: experience managing budgets and tracking ROI.
Willingness to travel up to 20–25% as needed.
Benefits
medical, dental, vision healthcare and other insurance benefits (for employee and family)
retirement benefits, including 401(k)
paid holidays
vacation
compassionate and sick days
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