Growth Marketing Lead (Contract)

WelcomeLend is one of the fastest-growing middle market capital markets advisories, and they are seeking a Growth Marketing Lead to join their remote-friendly Growth and Marketing team. This role involves owning the full outbound email lifecycle, managing sending infrastructure, sourcing leads, and driving consistent pipeline through various tools.

Responsibilities:

• Own the technical foundation of our outbound program: domain setup, mailbox provisioning, DNS configuration (SPF, DKIM, DMARC), warm-up, and ongoing sender reputation monitoring to ensure consistent inbox placement at scale
• Lead full-cycle campaign management: building sequences, writing copy, segmenting audiences, running A/B tests, and iterating on messaging to maximize reply rates and qualified pipeline output
• Source, enrich, and maintain targeted lead lists using Apollo, Clay, or equivalent tools; apply rigorous data hygiene and ICP segmentation to ensure every send reaches the right audience
• Track and report on key metrics, open rate, reply rate, bounce rate, positive reply rate and translate campaign data into clear insights and actionable next steps

Requirements:

• 3+ years of hands on cold email or outbound lead generation experience
• Proven track record managing campaigns with measurable reply rates and pipeline contribution
• Fluency in email deliverability; warm-up protocols, DNS setup, blacklist monitoring, and spam trigger mitigation
• Proficiency with tools like Instantly.ai, Apollo.io, or comparable outbound platforms
• Existing playbooks or proven outbound frameworks that can be deployed immediately
• Experience with Clay.com or AI-driven personalization at scale
• Background in B2B SaaS or agency outbound environments
• Strong copywriting skills, ability to write concise, personalized outreach that generates replies