Develop and maintain positioning and messaging for all Search Atlas product lines — SEO, content, site management, vibe coding, Google Ads, and the integrated platform.
Create product one-pagers, feature briefs, and messaging documents that Sales, Marketing, and Customer Success use daily.
Translate technical product capabilities into clear, compelling language for marketing directors, CMOs, agency owners, and hands-on practitioners.
Continuously refine messaging based on competitive intelligence, customer conversations, and market feedback.
Track competitors across every product line — Ahrefs, SEMrush, Surfer, Jasper, Webflow, and more.
Build and maintain competitive battle cards that help the sales team win head-to-head deals.
Create the materials that help the sales team close: pitch decks, demo scripts, case studies, ROI frameworks, and objection-handling guides.
Support go-to-market for new product launches, major features, and platform updates.
Identify, interview, and write customer case studies and success stories that demonstrate real business impact.

Product Marketer

Key skills