Product Marketer

Search Atlas is an agentic marketing platform that builds marketing systems designed to execute work, not just report on it. They are seeking a Product Marketer to own the positioning, messaging, and market strategy of their platform, working cross-functionally to ensure the market understands the value of Search Atlas's offerings.

Responsibilities:

• Develop and maintain positioning and messaging for all Search Atlas product lines — SEO, content, site management, vibe coding, Google Ads, and the integrated platform
• Create product one-pagers, feature briefs, and messaging documents that Sales, Marketing, and Customer Success use daily
• Translate technical product capabilities into clear, compelling language for marketing directors, CMOs, agency owners, and hands-on practitioners
• Continuously refine messaging based on competitive intelligence, customer conversations, and market feedback
• Track competitors across every product line — Ahrefs, SEMrush, Surfer, Jasper, Webflow, and more
• Build and maintain competitive battle cards that help the sales team win head-to-head deals
• Identify and clearly articulate Search Atlas’s advantages in each competitive matchup, with special emphasis on the integrated platform advantage
• Keep the company informed on competitive moves: pricing changes, feature launches, and positioning shifts
• Create the materials that help the sales team close: pitch decks, demo scripts, case studies, ROI frameworks, and objection-handling guides
• Work directly with sales reps to understand what they hear in the field and build enablement that addresses real buyer objections
• Develop personas and buyer journey maps that help sales have better conversations at every stage
• Support go-to-market for new product launches, major features, and platform updates
• Write launch messaging, coordinate with Brand and Growth teams on promotion, and ensure internal teams are briefed and ready
• Track launch performance and refine the playbook for future releases
• Identify, interview, and write customer case studies and success stories that demonstrate real business impact
• Build a growing library of customer proof organized by product line, industry, and use case
• Partner with the Community team to find power users and advocates willing to be featured

Requirements:

• 4–7 years B2B SaaS product marketing
• Translate technical features into compelling messaging
• Strong, clear, persuasive writing skills
• Build sales enablement materials used by reps
• Experience with competitive intelligence and battlecards
• Cross-functional collaboration across product, sales, marketing
• Self-directed, organized, manages workload independently
• Experience supporting product launches and go-to-market
• Experience in SEO or martech (Ahrefs, SEMrush, HubSpot)
• Marketing AI-powered products
• Background at a multi-product platform company
• Experience at a $20M–$100M ARR company
• Familiarity with PLG or community-led growth