Pivotal Solutions is expanding its footprint in the North American market and is seeking a strategic Product Marketing Manager. This role involves translating complex API-first capabilities into compelling narratives for C-level buyers in the Retail, Courier, and Express Parcel industries, while collaborating closely with Sales and Marketing teams.
Responsibilities:
- Craft the "North American Narrative": Adapt our global messaging to fit the specific nuances of the US Logistics & Retail market
- Translate technical features (e.g., API-first architecture, geocoding algorithms, dynamic rerouting) into business outcomes (e.g., SLA adherence, cost-per-delivery reduction, driver retention)
- Develop clear value propositions for distinct personas: from the CTO (who cares about APIs and integrations) to the VP of Logistics (who cares about OTIF and fuel costs)
- Partner with the Director of Sales to build a "Killer Sales Deck" that resonates with US Enterprise clients
- Create high-impact collateral: one-pagers, case studies, and ROI calculators that prove our financial value
- Track US-based competitors (e.g., FarEye, Bringg, Onfleet, Legacy TMS) and produce tactical "Battle Cards" to help our sales team objection-handle and win deals
- Lead the launch of new product modules in the US region, ensuring internal alignment and external noise
- Identify high-growth sub-sectors (e.g., Big & Bulky delivery, Grocery, Pharma) and build targeted campaigns to penetrate those verticals
- Collaborate with the Demand Gen team to ensure our webinars, ads, and whitepapers are hitting the right pain points for the US market
- Conduct market research to understand the evolving challenges of the Courier and Express Parcel industries
- Interview current customers to uncover "hidden value" stories that we can leverage in our marketing
Requirements:
- 4-6+ years in Product Marketing, preferably in B2B SaaS
- Experience in Logistics, Supply Chain, TMS, or Transportation Tech is highly preferred
- You need to know what 'Last Mile,' 'SLA,' and 'Carrier Orchestration' mean
- A proven ability to simplify complex technology
- You can write copy that is punchy, human, and persuasive—not full of jargon
- You view the Sales team as your primary customer
- You enjoy being on calls, listening to Gong recordings, and helping close deals
- You are comfortable using data (win/loss analysis, market trends) to guide your strategy