Sr. Market Strategy Manager

Omnicell is empowering health systems and pharmacies to radically transform the way they manage medications. The Senior Market Strategy and Business Development Manager plays a critical role in shaping enterprise growth priorities by leading market analysis, strategic planning, and growth initiatives that inform product and portfolio decisions.

Responsibilities:

• Lead comprehensive market research and strategic analysis to identify growth opportunities, emerging trends, customer unmet needs, and competitive threats across the medication management and pharmacy automation landscape
• Assess market trends and competitive dynamics, including technological innovation, AI/ML adoption, workforce changes, site-of-care shifts, care delivery models, reimbursement structures, and regulatory developments, and translate these into actionable strategic insights
• Develop market models, including TAM, SAM, and SOM analyses, to size and prioritize addressable markets, define target segments, and support forecasting and long-range planning
• Translate market insights into clear “where to play” and “how to win” strategies that accelerate growth, strengthen competitive position, and support market leadership
• Develop business cases for organic growth opportunities, market expansion, strategic investments, and other initiatives, with clear financial and strategic rationale
• Develop deep expertise in the pharmacy automation and medication management market to inform strategic decision-making
• Serve as a strategic thought partner to leaders across the organization by developing and presenting market insights, growth opportunities, and strategic recommendations
• Support enterprise strategic planning by evaluating new markets, adjacent opportunities, and growth priorities aligned with Omnicell’s long-term objectives
• Partner with business and product leaders to assess the portfolio against market opportunity, customer needs, competitive positioning, and financial performance
• Help define portfolio priorities, including areas for investment, optimization, expansion, or rationalization aligned with enterprise objectives
• Develop executive-level recommendations and decision-support materials for senior leadership on growth priorities, strategic tradeoffs, and portfolio choices
• Identify, evaluate, and prioritize partnerships, investments, and inorganic growth opportunities aligned with Omnicell’s strategic priorities
• Drive key components of due diligence, including market assessment, competitive positioning, customer relevance, and strategic fit analysis
• Apply structured screening frameworks to assess opportunities in a consistent, rigorous, and scalable manner and support prioritization decisions
• Develop data-driven perspectives on potential opportunities, including market attractiveness, differentiation, risk factors, and value creation potential
• Collaborate with cross-functional stakeholders (e.g., Strategy, Finance, Corporate Development, Product) to evaluate opportunities and inform executive-level decision-making
• Monitor the external landscape, including emerging companies, technologies, and ecosystem trends, to proactively identify and surface relevant opportunities

Requirements:

• MBA or Master's degree in a related field
• 10+ years of experience in strategy consulting, market strategy, competitive intelligence, corporate strategy, portfolio strategy, business development, or related fields
• Demonstrated experience leading market research, strategic analysis, and growth strategy development
• Experience evaluating or supporting partnerships, investments, or M&A processes
• Strong track record of influencing strategic decisions and delivering business impact through data-driven insights
• Excellent written, verbal, and executive presentation skills
• Experience in the healthcare industry, particularly health IT, medical devices, pharmaceuticals, or related markets; direct experience in pharmacy automation strongly preferred
• Deep understanding of the pharmacy automation landscape, including key vendors, technologies, business models, and market trends
• Strategic & Analytical Thinking: Demonstrated ability to synthesize complex market, customer, competitive, and financial data into clear insights and actionable strategies
• Corporate & Portfolio Strategy Acumen: Strong understanding of strategic frameworks, portfolio prioritization, growth strategy, and investment decision support
• Business Development & Deal Evaluation: Experience evaluating partnerships, investments, or M&A opportunities, including due diligence, screening frameworks, and strategic fit analysis
• Problem Solving: Excellent problem-solving skills with the ability to frame ambiguous issues, identify key drivers, and develop practical, high-impact recommendations
• Financial Acumen: Strong understanding of financial modeling, business case development, and strategic tradeoff analysis
• Executive Communication: Exceptional written and verbal communication skills, with the ability to distill complex information into compelling, concise presentations for senior executives and cross-functional teams
• Collaboration & Influence: Proven ability to establish productive relationships and influence stakeholders across functions, levels, and styles without direct authority
• Project Leadership: Highly motivated self-starter with the ability to lead multiple complex initiatives simultaneously and deliver results in a dynamic environment
• Healthcare Industry Knowledge: Strong understanding of the healthcare industry, with preference for experience in pharmacy automation, medication management, health IT, or adjacent healthcare technology markets
• Technical / Business Tools: Strong MS Office skills (Excel, PowerPoint, Word) and experience with market research tools, databases, strategic analysis methods, and analytics platforms
• Experience supporting enterprise strategy development and long-range planning in a complex, matrixed organization
• Advanced expertise in financial modeling, investment analysis, and strategic business case development
• Experience presenting strategic recommendations to executive leadership and influencing cross-functional decision-making at senior levels
• Familiarity with AI/ML-driven market intelligence, predictive analytics, or decision-support applications