About this role
Role Overview
- End-to-End Campaign Delivery: Directly oversee the management and delivery of key appeals and stewardship communications, including Direct Mail, email marketing, and telemarketing.
- Operational Excellence: Work closely with Supporter Operations and Performance teams to ensure accurate campaign coding, data processes, and effective fulfilment.
- Performance Monitoring & Evaluation: Set up effective results monitoring to ensure data is utilised to maximise income and engagement.
- Innovation & Support: Adopt an innovative 'test to learn' methodology and provide proactive project support across both stewardship and income portfolios to meet evolving team priorities.
- Champion WaterAid’s commitment to equity, inclusion, and safeguarding
Requirements
- Direct Marketing Expertise: A successful track record in planning and executing multi-channel supporter campaigns (specifically Direct Mail, Email, and Telemarketing).
- Project & Agency Management: Strong organisational skills with experience in managing complex projects and coordinating creative and print/fulfilment partners.
- Data-Driven Mindset: Experience in monitoring and evaluating campaign performance against KPIs to provide actionable recommendations.
- Collaborative & Flexible Approach: Exceptional ability to collaborate and move flexibly between different portfolios and team structures.
- Supporter-First Mindset: A good understanding of marketing principles and the importance of planning supporter journeys to foster loyalty.
Benefits
- 36 days’ holiday (including 8 Bank Holidays)
- Option to buy an extra 5 days’ annual leave
- Employer pension contribution up to 10 %
- Flexible and hybrid working arrangements
- Season ticket loan
- Free annual eye tests
- ‘Give as you Earn’ charitable giving scheme
- Enhanced parental leave (maternity, adoption/surrogacy, shared parental and paternity)
- Sabbaticals
- One paid volunteer day each year