Plan and execute the broadcast send calendar across acquisition lists, dormant audiences, and academic calendar campaigns.
Build, QA, and ship campaigns in the ESP, including segmentation, scheduling, and link tracking.
Manage list hygiene, suppression, and unsubscribe handling.
Run A/B tests on subject lines, preview text, and CTAs.
Maintain a weekly email performance report covering opens, clicks, conversions, and deliverability
Write, edit, and publish blog posts, guides, and resource pages on the content calendar set by the SEO managers.
Optimize existing content for search performance: refreshing pages, improving on-page SEO, and updating internal links.
Coordinate with freelance writers and editors when volume requires it.
Maintain on-page SEO standards: titles, meta descriptions, headings, schema, and internal linking.
Track content performance (rankings, organic traffic, page-level conversion) and flag pages that need attention.
Weekly email performance report shared with the growth team.
Monthly content performance report shared with the SEO team.
Flag anomalies, surface optimization opportunities, and propose tests or content updates based on what the data shows.

2 to 4 years in email marketing, content marketing, or a hybrid of the two.
Hands-on experience sending broadcast email campaigns in a modern ESP (Klaviyo, Customer.io, Mailchimp, HubSpot, or comparable).
Working knowledge of segmentation, list hygiene, and basic deliverability hygiene.
Comfort with a CMS (WordPress or similar) and basic on-page SEO.
Strong writing fundamentals: clear, brand-consistent, and free of unnecessary fluff.
Comfortable reading performance reports and acting on what they say.
Reliable execution: ships on time without heavy oversight.
Experience managing sender reputation, domain warm-up, and deliverability monitoring (SPF, DKIM, DMARC, blocklist hygiene).
Track record producing authoritative, well-researched, expert-cited content (E-E-A-T-aligned).
Long-form content writing experience (1,500+ word guides and resource pages).
Familiarity with SEO tools: SEMrush and Search Console.
Experience building reports in Looker Studio, GA4, or similar.
Familiarity with student, academic, or education audiences.

Email & Content Marketing Specialist

Key skills