Principal Associate, Enterprise Messaging Operations Campaign Specialist

Role Overview

• Partner with Marketing Strategy leads to design, streamline and optimize Salesforce Marketing Cloud (SFMC) journeys, including building and filtering audiences
• Design and execute cross-channel SFMC journeys based on Marketer requirements
• Bring expertise in personalization and marketing automation to infuse leading practices around dynamic email content and segmentation rules to customize marketing campaigns
• Partner with CapitalOne MarTech leads for support related to new capability development, platform integrations and / or omni-channel execution
• Evangelize the spirit of transformation across the team so that it’s a part of every marketer’s job, and permeates everything that we do
• Establish a network of help and strong relationships across partners (business, creative, martech, data, operations, etc.) to deliver efficient and effective campaigns.

Requirements

• Bachelor’s Degree or Military experience
• At least 3 years of experience planning, building, and analyzing marketing campaigns leveraging Salesforce Marketing Cloud
• At least 3 years of experience leveraging SQL queries to build target audiences
• Exceptional subject matter expertise in email marketing best practices, experience owning multi-audience email campaigns on a global scale, and extensive usage of Salesforce Marketing Cloud (SFMC) required, inclusive of Journey Builder, Email Studio, Automation Studio, and Data Extensions
• SQL, HTML, and CSS experience required
• Experience creating dynamic and personalized marketing campaigns using AMPscript and SQL expertise, building automations for marketing, analysis, and system maintenance using SQL knowledge, maintaining and optimizing SFMC for peak performance and data integrity
• Stays abreast of industry best practices and emerging SFMC trends, understands current martech capabilities in the marketplace and is able to connect our martech capabilities to marketing possibilities across targeting, creative, and experience
• Ability to combine analytics and qualitative data to form a journey orchestration strategy and approach and break a strategy down into an actionable plan that accelerates momentum and speed to market
• Troubleshoots and resolves technical or process issues as they arise
• Experience building, optimizing, and documenting technical processes to enable marketing teams
• Has the fungibility to flex across being a marketer / practitioner and transformation thought leader
• Monitors and analyzes marketing campaign performance, offering actionable insights for optimization
• Keen eye for details and obsesses about accuracy of work
• Is a highly effective communicator and skilled relationship-builder who can influence internal decision makers with formal recommendations and informal networking.

Tech Stack

• Cloud
• SQL

Benefits

• Capital One provides a comprehensive, competitive, and inclusive set of health, financial and other benefits that support your total well-being.